The New Era of Healthcare Workforce Strategy: Retention Takes center Stage
The healthcare landscape is undergoing a significant shift. While attracting top talent has long been a priority for hospital and health system CEOs, the focus is now decisively turning toward employee engagement and retention. This isn’t merely a trend; it’s a strategic imperative driven by evolving workforce expectations and an increasingly competitive talent market.
For years, the emphasis was on filling critical roles.Now, leaders recognize that keeping valued employees is just as vital – if not more so – than recruiting new ones.
Andres Duran, CEO of Dimmit Regional Hospital in Texas, exemplifies this change. “in 2025, our priorities have shifted toward employee satisfaction and retention,” he explains.”we’re investing more deeply in our existing staff through professional advancement, recognition, and a positive workplace culture.”
This pivot is fueled by generational differences. Today’s healthcare professionals prioritize adaptability,work-life balance,and opportunities for growth in ways that differ considerably from previous generations. Meeting these needs isn’t simply about offering perks; it’s about fundamentally adapting to a new set of values.
This adaptation presents both challenges and opportunities. The pressure to evolve is real, but the rewards – stronger loyalty and long-term retention – are substantial.
The urgency is palpable. John Ayoub, CEO of Mobridge Regional Hospital and clinics in South Dakota, notes a “heightened urgency” in the competition for skilled caregivers. ”Caregivers now have more leverage than ever,” he says, reinforcing the need to invest in a supportive and respectful workplace culture.
His institution is focused on ensuring every team member experiences collaboration and growth opportunities daily.This directly impacts both recruitment and retention, ultimately benefiting patient care.
Growth and conversion also necessitate a focus on engagement. NorthBay Health in California, currently expanding with ten new neighborhood clinics, is prioritizing openness in key metrics – including employee engagement - alongside offering remote work flexibility.
Similarly, Mitchell Rosner, MD, CEO of UVA Health, made addressing staff concerns a priority upon assuming his role. He actively sought feedback through one-on-one meetings and initiated cultural changes to improve engagement.
These examples demonstrate a clear pattern: successful healthcare organizations are recognizing that a thriving workforce is the cornerstone of delivering high-quality care. The future of healthcare isn’t just about where care is delivered, but who delivers it – and ensuring those individuals feel valued, supported, and empowered.
