The golf world is turning its attention to Georgia as the 90th playing of the Masters Tournament arrives at the iconic Augusta National. For fans and analysts alike, the focus has shifted to the 2026 Masters odds and the top contenders vying for the coveted green jacket in the first major of the professional golf season.
The tournament, which runs from Thursday, April 9, to Sunday, April 12, represents a milestone anniversary for one of the most prestigious events in sports. With a field that remains exclusive and invite-only, the competition is heightened by an expanded qualification process this year, which now includes invitations for winners of select national open championships across several international tours via ABC News.
As the practice rounds get underway, the debate over who will conquer the legendary par-72 course designed by Dr. Alister MacKenzie and Bobby Jones has centered on a few key names. While many golfers are in contention, the betting markets and expert predictions are currently dominated by a mix of defending champions and multi-time winners.
The atmosphere at Augusta National is already electric, with the traditional Par 3 Contest scheduled for Wednesday, setting the stage for the first round of competition on Thursday. For those following the action from afar, the 2026 event offers a wide array of viewing options, including a first-time partnership with Prime Video alongside traditional coverage from ESPN and CBS via Golfweek.
Top Contenders and Predictions for the Green Jacket
When analyzing the 2026 Masters odds, two names stand out as the primary favorites. Defending champion Rory McIlroy enters the week as a popular pick, carrying the momentum of his previous victory. His ability to navigate the challenging flora-named holes, such as No. 5 Magnolia and No. 13 Azalea, makes him a central figure in this year’s predictions.
Joining him at the top of the boards is Scottie Scheffler. As a two-time Masters champion, Scheffler possesses the specific course history and tactical approach required to succeed at Augusta National. The combination of McIlroy’s current form and Scheffler’s historical dominance at this venue has created a compelling narrative for the 90th edition of the tournament.
Beyond the favorites, the field remains deep with past champions and PGA tournament winners. The strategic nature of the course means that “sleeper picks” are always a factor, as the pristinely manicured grounds can reward precision and punish the slightest miscalculation.
Tournament Schedule and Broadcast Details
For global audiences, accessing the action requires a variety of platforms. The 2026 Masters has expanded its digital footprint to ensure comprehensive coverage of every round. The main telecasts are split between two major networks, with supplemental streaming options providing deeper access to the on-course action.
The schedule for the main broadcasts is as follows:
- Thursday and Friday (April 9-10): Prime Video will broadcast from 1-3 p.m. ET, followed by ESPN and the ESPN App from 3-7:30 p.m. ET.
- Saturday and Sunday (April 11-12): Paramount+ will provide early coverage from 12-2 p.m. ET, with CBS and Paramount+ taking over from 2-7 p.m. ET.
In addition to these windows, live streams are available via Masters.com, Disney+, and CBS Sports Network. The Golf Channel will also provide its “Live From” program, offering analysis before and after each day of competition via Golfweek.
The Augusta Experience: Traditions and Concessions
While the golf is the primary draw, the Masters is equally famous for its “tradition unlike any other,” which extends to the fan experience. The signature Southern concessions remain a highlight for patrons visiting the grounds. These timeless menu items have turn into so popular that they often inspire pop-up menus across the United States during Masters week.
Some of the most sought-after items include:
- Pimento cheese and egg salad sandwiches, priced at $1.50 each.
- Georgia pecan caramel popcorn for $2.
- Georgia peach ice cream sandwiches for $3 via ABC News.
Key Takeaways for the 2026 Masters
- Milestone Event: Here’s the 90th playing of the tournament at Augusta National.
- Top Favorites: Defending champion Rory McIlroy and two-time winner Scottie Scheffler are the primary picks.
- Dates: The tournament officially runs from Thursday, April 9, through Sunday, April 12.
- Expanded Field: Novel qualifications now include winners of select national open championships from various international tours.
- Viewing Options: Coverage is spread across ESPN, CBS, Prime Video, and Paramount+.
The final round of the 2026 Masters will take place on Sunday, April 12, where the winner will be awarded the green jacket. We invite our readers to share their own predictions and favorite golfers in the comments below.