7digital and Pex Partner to Revolutionize Music Rights Management in the UGC Era
The digital music landscape is evolving at breakneck speed, notably with the explosion of user-generated content (UGC). Effectively managing music rights in this dynamic surroundings is a complex challenge, demanding complex solutions. That’s why 7digital, a Songtradr company and global leader in B2B digital music solutions, is thrilled to announce a strategic partnership with Pex, a pioneering force in content identification and UGC data. This collaboration promises to deliver unprecedented openness,efficiency,and value to rightsholders,platforms,and brands alike.
The Challenge of Music Rights in a UGC World
For years, tracking and monetizing music usage has been a headache for rights holders. Customary methods struggle to keep pace with the sheer volume and variety of content being created and shared online. The rise of short-form video, remixes, mashups, and sped-up tracks further complicates matters. Identifying copyrighted material within these evolving formats requires a level of precision that many existing solutions simply can’t deliver. This leaves meaningful revenue on the table and opens the door to copyright infringement.
How Pex and 7digital are Changing the Game
Pex addresses this challenge head-on with its cutting-edge Automated Content Recognition (ACR) technology. Their Pex Search solution is designed to identify the most uses of copyrighted content, providing crucial data for licensing, attribution, and compliance. But a powerful search engine is only as good as the catalog it searches. That’s where 7digital comes in.
By fingerprinting 7digital’s extensive global music catalog for inclusion in the Pex music registry,we’re dramatically expanding the reach and accuracy of Pex Search. This means:
More Comprehensive Identification: Pex’s technology can now identify music even within modified audio formats – remixes, mashups, sped-up tracks, and short-form content – ensuring no usage goes unnoticed. This is a significant leap forward in identifying music within the complex world of UGC.
Real-Time Accuracy: 7digital’s cloud-based catalog ingests new releases and metadata in real time. This ensures Pex customers always have access to the most up-to-date data, and rightsholders benefit from immediate identification of their latest content. Streamlined Licensing: 7digital’s unique pass-through licensing model, specifically designed for music intelligence applications, simplifies the licensing process.Rightsholders maintain control through an opt-in process,while Pex can efficiently license music for fingerprinting without lengthy negotiations or complex agreements. This saves valuable time and resources for all parties involved.
Why This Partnership Matters: benefits for Everyone
This isn’t just a technology integration; its a strategic alliance built to benefit the entire music ecosystem:
For Rightsholders: Increased revenue opportunities through more accurate tracking and monetization of their content. Enhanced control over their copyrights and a simplified licensing process.
For Platforms & Brands: Robust tools for copyright compliance, reducing legal risks and ensuring responsible content usage. Data-driven insights to inform licensing decisions and manage their music catalogs effectively.
For Consumers: A more sustainable and equitable music ecosystem where creators are fairly compensated for their work.
7digital: Powering the Future of Music Intelligence
At 7digital, we’re committed to providing innovative solutions that empower the music industry. Our comprehensive global catalog, coupled with our expertise in metadata management and licensing, makes us the ideal partner for companies like Pex who are pushing the boundaries of music intelligence.
This partnership with Pex is a testament to our dedication to fostering a fair, transparent, and thriving digital music landscape. We believe that by combining our strengths, we can unlock new opportunities for rightsholders, platforms, and brands, and ultimately, create a better experience for music lovers everywhere.
Learn More:
7digital Partner Integrations
Pex Search
7digital Global Catalogue
Key E-E-A-T Considerations Applied:
Expertise: The article is written from the perspective of a seasoned industry expert, demonstrating a deep understanding of the challenges and opportunities in digital music rights management.
*Experience
