8×8 Extends Partnership with Southampton FC: Powering Fan Engagement Thru Cloud Communications
8×8, a leading provider of integrated cloud contact center and unified communications platforms, has announced a renewal of its official partnership with Southampton Football Club, extending support for both the men’s and women’s first teams through the 2025/26 season. This continued collaboration underscores the growing importance of technology in modern sports, specifically in enhancing fan experiences and streamlining club operations.
A Legacy of Football & A Commitment to Connection
founded in 1885, Southampton FC holds a significant place in English football history. Despite a recent relegation from the premier league,the club remains a dominant force on the south coast,boasting a rich heritage with 11 seasons in the top flight since 1966. Their journey,including a period rebuilding through the Championship and League One (2005-2012),demonstrates resilience and a strong connection with its loyal fanbase.
this partnership with 8×8 isn’t simply a branding exercise; it’s a strategic alignment built on a shared commitment to fostering meaningful connections. 8×8’s technology is designed to do just that – unifying contact center operations, business telephony, AI-powered tools, and crucial customer data into a single, streamlined system. The result? Organizations can communicate more effectively, operate with greater efficiency, and cultivate lasting customer loyalty.
How 8×8 is Transforming the Southampton FC Fan Experience
The impact of 8×8’s technology is already being felt throughout the Southampton FC institution. The partnership goes beyond conventional advertising, offering benefits like:
Enhanced Matchday Experience: Leveraging 8×8’s platform to improve operations surrounding ticketing and hospitality services.
Increased Fan Engagement: A key initiative involves players directly connecting with season ticket holders via 8×8’s Contact Center, offering personalized calls to thank fans for their unwavering support. This creates a unique and memorable touchpoint, strengthening the bond between the club and its community.
Expanded Brand Visibility: continued access to LED perimeter board advertising during matches, alongside integrated digital and social media campaigns. Community Focused Initiatives: Collaborative efforts on community outreach programs, exclusive fan experiences, and innovative technology-driven engagement projects.
Inside the Technology: A Seamless Communication Ecosystem
At the heart of this partnership is 8×8’s cloud-based communication suite. This isn’t just about making phone calls; it’s about creating a unified ecosystem that empowers Southampton FC to deliver exceptional experiences. Key features include:
Unified Communications as a Service (UCaaS): Integrating voice, video, chat, and conferencing into a single platform.
Contact Center as a Service (CCaaS): Providing robust tools for managing customer interactions, including intelligent routing, analytics, and personalized support.
Embedded AI: Utilizing artificial intelligence to automate tasks, improve agent efficiency, and personalize customer interactions.
Data Integration: Connecting communication channels with customer data to provide agents with a 360-degree view of each fan.
southampton FC & 8×8: A Shared Vision for the Future
“8×8’s technology has become integral to our operations – from supporting ticketing and hospitality to enabling unique experiences for our supporters,” says Huw Fielding, Director of IT at Southampton FC. “Renewing this partnership allows us to continually raise the bar for how we connect with fans,both on and off match days.”
Jamie Snaddon, EMEA Managing Director at 8×8, echoes this sentiment. “Southampton FC embodies passion, dedication, and community – values that deeply resonate with us. This partnership is about equipping the club with the tools to connect with supporters on a personal level, whether it’s answering questions, providing updates, or creating unforgettable moments. We’re proud to continue building those connections together.”
Southampton FC joins a growing number of global businesses leveraging 8×8 to deliver connected, real-time experiences. this partnership demonstrates the power of cloud communications to transform fan engagement and build lasting relationships in the world of professional sports.
