GloRilla and Duke Dennis Front True Religion’s New Campaign, Celebrating Authenticity and Self-Expression
True Religion has launched its Fall 2025 ICONS campaign, tapping the dynamic duo of rapper GloRilla and internet personality Duke Dennis to represent the brand’s core values.This collaboration follows previous accomplished partnerships with prominent artists like Megan Thee Stallion and YG, solidifying True Religion’s commitment to embracing contemporary culture. The new collection itself features a blend of activewear, classic varsity jackets, and retro-inspired designs.
Here’s what you need to know about this exciting partnership:
GloRilla and Duke Dennis are the faces of True Religion’s ICONS collection. Both personalities expressed genuine enthusiasm for aligning with the brand.
The pairing builds on a playful connection sparked earlier this year through glorilla’s music.
A Celebration of Individuality
GloRilla, fresh off the success of her 2024 album GLORIOUS* and chart-topping singles like “TGIF” and “WHATCHU KNO ABOUT ME,” emphasized the deeper meaning behind the brand. She believes True Religion isn’t just about aesthetics, but about confidently embracing your true self. It’s a sentiment that resonates deeply with her own artistic journey and public persona.
Duke Dennis, a leading figure in the streaming landscape, echoed this sentiment. He highlighted True Religion’s embrace of hip-hop, gaming, and broader cultural trends. For Dennis, the campaign embodies the authenticity he’s cultivated with his community by consistently being genuine and relatable.
True Religion’s vision for the Future
Kristen D’Arcy, Chief Marketing Officer and Head of Digital Growth at True Religion, explained the campaign’s overarching theme. The 2025 ICONS campaign is designed to celebrate authenticity, individuality, and self-expression – values that have defined the brand for over two decades. She expressed excitement about partnering with GloRilla and duke Dennis, recognizing them as creative forces who perfectly embody the spirit of being iconic and “owning your true.”
From Lyrics to Collaboration
You might recall the buzz generated earlier this year when GloRilla playfully acknowledged Duke Dennis in a song remix. Specifically, she referenced him in a verse on Jorjiana’s “ILBB2,” sparking a wave of attention and conversation. Dennis responded positively to the shout-out, noting the influx of messages he received following the song’s release. This initial connection clearly paved the way for a more formal collaboration, demonstrating a shared understanding and mutual respect.
Ultimately, this campaign represents more than just a brand endorsement. it’s a powerful statement about the importance of self-acceptance and the celebration of unique identities, brought to life by two influential figures who consistently inspire their audiences to do the same.
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