KP Snacks & The Hundred Celebrate 100 community cricket Pitches,Fueling Grassroots Growth & Long-Term partnership
Royal Greenwich,UK – A vibrant festivity at Charlton Park marked a notable milestone in British cricket this week: the installation of the 100th all-weather community cricket pitch delivered through the “everyone In” campaign. This initiative, a collaborative effort between KP Snacks and the England and Wales Cricket Board (ECB), is demonstrably reshaping access to the sport and fostering a new generation of cricket enthusiasts across the UK. The event,attended by celebrities like Fleur East and jermain Defoe alongside professional cricketers Will Jacks and Issy Wong,underscored the campaign’s commitment to inclusivity and community engagement.
A Three-Year Success Story: Democratizing Cricket Access
Launched three years ago, “Everyone In” isn’t simply about building pitches; it’s about dismantling barriers to participation. The campaign directly addresses a long-standing challenge in British cricket - accessibility. Traditional cricket facilities can be limited, weather-dependent, and often require membership fees, excluding many potential players. By strategically installing 100 all-weather pitches - 31 in the North, 15 in the Midlands, 28 in the South West and Wales, and 26 in london and the South East – the initiative provides free, year-round access to the sport for communities nationwide.
This isn’t a superficial gesture. The impact is tangible.These pitches are designed to be easily accessible, encouraging spontaneous play and organized sessions alike. The initiative is demonstrably succeeding in its ambitious goal: to create one million opportunities for people of all ages and abilities to engage with cricket by 2033. This long-term vision positions cricket not just as a sport, but as a vital component of community wellbeing.
KP Snacks Doubles Down: A Renewed Commitment to The Hundred & Grassroots Development
The success of “everyone In” has solidified the partnership between KP snacks and the ECB, culminating in a multi-year renewal as an official partner of The Hundred, starting in 2026. This isn’t merely a sponsorship deal; it’s a strategic alignment of values.
From the 2026 season, iconic KP Snacks brands – McCoy’s, Pom-Bear, KP Nuts, and Hula Hoops – will proudly feature on the sleeves of all eight men’s and women’s teams in the Hundred. This increased visibility will further amplify the campaign’s message and connect beloved snack brands with the excitement of the competition.
Industry Leaders Weigh In: A Partnership Built on Shared Vision
The meaning of this partnership is underscored by statements from key figures within the ECB and KP Snacks.
Alex Perkins, Commercial Director of the ECB, emphasized the transformative impact of the collaboration: ”Working with KP Snacks on the ‘Everyone In’ campaign, we’ve seen huge uptake of cricket at the all-weather pitches across the country, helping to introduce a whole new generation of fans to our fantastic game.We’re delighted to be continuing our partnership with KP Snacks, who were the first partner to come on board with the Hundred and have played a huge role in the growth and development of the competition over the past six years.”
Kevin McNair, Marketing director at KP Snacks, highlighted the community-focused ethos: “Since its inception, the ‘Everyone In’ campaign has been about creating opportunities for families and communities to get active through cricket.And I think Fleur, Jermain and the cricketers here today have shown us how easy and fun cricket can be when people come together. It’s been grate to celebrate the landmark of 100 all-weather community pitches installed, which over the past three years have made a huge difference to communities and given more people the possibility to give cricket a go. With our renewal as an Official Partner of The Hundred confirmed, we look forward to continuing our mission to create more than 1 million opportunities for people to get active across the UK by 2033.”
Local Impact: Royal Greenwich Benefits from Increased Accessibility
The benefits extend beyond national statistics. Councillor Sandra Bauer, Cabinet Member for Equality, Culture and Communities in Royal Greenwich, articulated the local impact: “It’s so important for local families here in royal Greenwich to have as many opportunities as possible to get active, so that their health supports them to live their best lives. We’re so grateful to The Hundred and KP Snacks for choosing Charlton Park as the home of an ‘Everyone In’ pitch as well as for their century celebrations. These new artificial wicket facilities will make cricket more accessible to our
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