Understanding and Implementing Website Visitor Analytics and Engagement Tools
Successfully tracking user behavior and tailoring experiences is crucial for modern websites. You need to understand who your visitors are and how they interact with your content to optimize performance and drive results.This involves leveraging tools for geolocation, subscription status tracking, and targeted surveys.
Geolocation for Personalized Experiences
Determining a visitorS geographic location allows for highly personalized content delivery. Typically,this is achieved thru IP address analysis. However, it’s important to handle this data responsibly and respect user privacy.
If geolocation data is available via window.geoinfo?.CountryCode, it’s used.
Otherwise, a default country code of ‘IN’ (India) is assigned.
This ensures a baseline location is always available for segmentation and analysis.
Tracking User Subscription Status
Knowing whether a visitor is a subscriber unlocks opportunities for tailored experiences. For example, you might offer premium content or exclusive features to paying members.
The primeuserstatus variable indicates whether a user has a premium subscription.
This details is then passed to visitor trait systems like Survicate.
Leveraging Visitor Traits with Survicate
Visitor traits provide a complete profile of each user, enabling targeted engagement. Survicate, a popular survey and feedback platform, utilizes these traits to deliver relevant experiences. toiusersubscriptionstatus and toiusergeolocation are key traits set within Survicate.
These traits allow you to segment your audience and trigger surveys based on specific criteria.
If the survicate integration isn’t instantly available, the code dynamically waits for the SurvicateReady event before setting these attributes.
Implementing the Survicate Script
The Survicate script itself is added to your website dynamically. This ensures it loads efficiently and doesn’t block other critical resources.
A script tag is created, pointing to the Survicate javascript file.
The script is set to load asynchronously (async = true) to prevent page rendering delays.
It’s inserted before the first existing script tag to ensure proper execution.
Dynamic Configuration and Event Loading
Frequently enough, configuration settings for analytics and engagement tools are loaded dynamically. This allows for flexibility and avoids hardcoding values into your website’s code.
The code first checks for pre-existing configuration data (toiplussite_settings).
If available, it proceeds to load Google Tag Manager (GTM) events, Facebook Pixel events, and the Survicate script.
if the initial configuration is missing, it fetches settings from an external source (jarvis API).
Fetching Configuration from an API
When configuration data isn’t readily available, an API call is made to retrieve it. This ensures your website always uses the latest settings.
A request is sent to the Jarvis API endpoint.
Upon receiving a response, the code extracts relevant parameters like isGoogleCampaignActive, isFBCampaignActive, and allowedSurvicateSections.
It then loads the appropriate events and the Survicate script, using the fetched configuration.
Handling prime User Layouts and Section Access
Different user segments may have access to different content and features. This is notably relevant for premium subscribers.
The allowedSectionSuricate variable dynamically adjusts based on whether the user is in a prime user layout. If it’s a prime user layout, the allowedSurvicatePrimeSections configuration is used.
Or else, the standard `allowedSurvicateSections
