Beyond the Gherkin: how “The Guest” is Redefining Cardiff on Screen & the Rise of Regional UK Filming
Have you ever noticed how many British thrillers are instantly recognizable by their London backdrops? While the capital undoubtedly offers iconic locations, a refreshing shift is happening in the UK television landscape. The new four-part thriller, The Guest, isn’t just a gripping story; it’s a deliberate statement about showcasing a different side of wales – and specifically, Cardiff. Let’s delve into why this location choice is significant, the creative vision behind it, and the broader trend of regional filming gaining momentum.
The Power of Place: Why Cardiff for “The Guest”?
Bafta Cymru-winning screenwriter Matthew Barry, the creative force behind The Guest, intentionally centered the series in his hometown of Cardiff. This wasn’t simply a matter of personal connection. It was a conscious decision to challenge existing perceptions and present a more nuanced portrayal of the city.
Barry explained that he was “very pleased” to film and produce in Cardiff, highlighting the importance of representing a more affluent side of the city – a facet often overlooked in mainstream media. One early viewer even remarked that it was refreshing not to see the ubiquitous London Gherkin (30 St Mary Axe) dominating the skyline. This sentiment underscores a growing desire for diverse and authentic representations of the UK.
Unveiling a Different Cardiff: Wealth, Grit, and Complex Relationships
The Guest stars a stellar cast of Welsh talent, including Eve Myles, Gabrielle Creevy, Sion Daniel Young, and Emun Elliott. The narrative revolves around a triumphant businesswoman (Myles) and her new cleaner (Creevy), whose life is marked by financial hardship.
Barry describes the dynamic as a thrilling exploration of friendship, toxicity, and co-dependence. He notes the series skillfully blends Cardiff’s affluence with a “grittier side,” creating a compelling collision of worlds. This juxtaposition, as Myles aptly put it, is “like pulling the pin out of a grenade.”
This isn’t about painting a perfect picture. it’s about showcasing the complexities and contradictions that exist within a modern city. It’s about relatable characters navigating challenging circumstances.
The Growing Trend of Regional UK Filming: A Statistical Overview
Cardiff isn’t alone. Across the UK, regional filming locations are experiencing a surge in popularity. Here’s a snapshot of recent trends:
Record Production Spend: According to the BFI (British Film Institute), film and high-end TV production spend in the UK regions reached a record £2.53 billion in 2023.https://www.bfi.org.uk/news-opinion/news/film-tv-production-spend-uk-regions-reaches-record-2-53bn-2023
Cardiff’s Rise: Wales, and Cardiff specifically, has seen a significant increase in productions, fueled by facilities like BBC Roath Lock Studios and Wolf Studios Wales.
Economic Impact: Filming generates significant economic benefits for local communities, creating jobs and boosting tourism. A recent report by ScreenSkills estimates the film and TV industry contributes over £7.4 billion to the UK economy annually. https://www.screenskills.com/industries/film-tv/economic-impact
Tax Relief Incentives: The UK’s film and TV tax reliefs continue to attract international productions, further driving regional growth.This trend isn’t just about cost savings. It’s about access to diverse locations, skilled crews, and a desire for authenticity.
Why Does Regional Filming Matter? Beyond the Economics
The shift towards regional filming has profound implications for the industry and audiences alike:
Increased Representation: Showcasing diverse locations leads to more diverse stories and characters, reflecting the richness of the UK’s cultural landscape.
Challenging Stereotypes: By moving beyond london-centric narratives,productions can challenge preconceived notions and offer fresh perspectives.
* Boosting Local Economies:


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