Understanding and Implementing Website Visitor Analytics and Engagement Tools
Successfully tracking user behavior and tailoring experiences is crucial for modern websites. You need to understand who your visitors are and how they interact with your content to optimize performance and drive results. This involves leveraging tools for geolocation, subscription status tracking, and targeted surveys.
geolocation for Personalized Experiences
Determining a visitor’s geographic location allows for highly personalized content delivery. Typically,this is achieved through IP address analysis. Though, it’s critically important to handle this data responsibly and respect user privacy.
* If geolocation data is available via window.geoinfo?.CountryCode, it’s used.
* Otherwise, a default country code of ‘IN’ (India) is assigned.
* This ensures a baseline location is always available for segmentation and analysis.
Tracking User Subscription Status
Knowing whether a visitor is a subscriber unlocks opportunities for tailored experiences. For example, you might offer exclusive content or features to paying members.
* The prime_user_status variable indicates whether a user has a premium subscription.
* This details is then passed to visitor trait systems like Survicate.
Leveraging Visitor Traits with Survicate
Visitor traits provide a rich context for understanding your audience.They allow you to segment users and deliver targeted surveys and experiences.
* toi_user_subscription_status and toi_user_geolocation are key traits.
* These traits are set using w._sva.setVisitorTraits().
* If Survicate isn’t immediately available,an event listener (SurvicateReady) ensures the traits are set once the platform loads.
Implementing Survicate via Script Injection
Survicate, a popular survey and feedback platform, is integrated using a dynamically injected script tag. This ensures the script loads asynchronously, minimizing impact on page load times.
* A script element (s) is created, pointing to the Survicate JavaScript file.
* The async attribute ensures non-blocking loading.
* The script is inserted before the first existing script tag (e) on the page.
Conditional event Loading Based on Configuration
The loading of Google Tag manager (GTM) events, Facebook Pixel events, and Survicate is often controlled by configuration settings. This allows you to selectively enable these tools based on your specific needs.
* Initially,the code checks for the presence of toiplus_site_settings and related flags (isFBCampaignActive,isGoogleCampaignActive).
* If these settings are available and the user isn’t a premium subscriber, the events are loaded directly.
* This approach streamlines the process when configurations are readily accessible.
Dynamic Configuration Retrieval with Jarvis
When initial configuration settings aren’t available, the code dynamically retrieves them from an external source, Jarvis. This provides adaptability and allows for real-time updates to your tracking setup.
* A request is made to the Jarvis API endpoint (https://jarvis.indiatimes.com/v1/feeds/toi_plus/site_settings/643526e21443833f0c454615?db_env=published).
* The getFromClient function handles the asynchronous request.
* Upon receiving the configuration, the code proceeds to load the appropriate events.
handling Prime User Layouts and Section Targeting
For premium users, the configuration might differ, particularly regarding the sections targeted by survicate surveys.
* The allowedSectionSuricate variable is steadfast based on the `isPrime
