Paramount and prime Video extend Champions League Coverage Through 2031
Paramount has considerably expanded its footprint in the UK sports broadcasting landscape with a new agreement to air UEFA Champions League matches for the next four years, beginning with the 2027/28 season. This move underscores the growing competition for premium sports rights and signals a long-term commitment to delivering top-tier football to UK viewers.
Together, Prime Video will continue to be a key player in Champions League coverage. Thay will retain the rights to broadcast the premier Tuesday night match in the UK through 2031, building on existing successful partnerships. this extended deal also encompasses exclusive rights to the top Wednesday fixture in Germany and Italy.
Here’s a breakdown of the key details:
* UK & Ireland: Prime Video will have exclusive rights to the top Tuesday game and co-exclusive rights in Ireland.
* Germany & Italy: Prime Video secures exclusive broadcast rights for the top Wednesday match.
* Overall Term: The agreement extends Prime Video’s involvement in the Champions League through the 2030/31 season.
This isn’t a new venture for Prime Video, as they initially entered the Champions League market in Germany and Italy in 2021, followed by the UK and Ireland in 2024. This latest extension demonstrates the value of these partnerships and the growing demand for Champions league content.
Alex Green, Managing Director of Prime Video Sport International, emphasized the significance of this renewal. He highlighted the combination of high-profile matches and Prime Video’s extensive customer base as key drivers of record viewership. Moreover, the long-term nature of the agreement allows Prime Video to continue innovating and enhancing the viewing experience for fans.
You can expect continued development of features like Prime Vision, designed to provide a more immersive and engaging way to watch the beautiful game. This commitment to innovation is crucial in a rapidly evolving sports broadcasting market.
Ultimately, this deal benefits football fans by ensuring continued access to the most prestigious club competition in European football.it also demonstrates the power of strategic partnerships in delivering premium sports content to a wider audience.
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