Thanksgiving Box Office Soars: ‘Zootopia 2’ & ‘Wicked’ Deliver Record-Breaking Results Despite Overall Market Trends
The Thanksgiving box office has delivered a stunning performance, fueled by the phenomenal success of Disney‘s Zootopia 2 and Universal’s Wicked: For good.While overall box office numbers didn’t surpass previous highs - falling short of 2018’s $315.6 million and 2024’s record-breaking $424.9 million - the weekend still shattered several key records,signaling a strong finish to the year for the film industry. Let’s break down exactly what happened and why it matters.
Key Takeaways:
* Record-Breaking IMAX Performance: IMAX reported its highest-grossing five-day Thanksgiving holiday weekend ever, reaching $40.8 million globally. This represents a remarkable 70% increase over the previous record set during the same period in 2024.
* ‘Zootopia 2’ Dominates: The animated sequel achieved the highest global opening for an animated movie ever, pulling in an estimated $556 million worldwide. It’s now the fourth-highest global opening of all time, period.
* ‘Wicked’ Continues to Charm: Wicked: For Good added a solid $93 million domestically over the five-day period, demonstrating continued audience interest.
‘Zootopia 2’: A New Benchmark for Animated Films
Zootopia 2 didn’t just perform well; it redefined what’s possible for animated film openings. The film’s success is a testament to Disney’s brand power and the enduring appeal of family-pleasant content.
As Paul Dergarabedian, head of marketplace trends at Comscore, explained, “This film truly cracked the code on what family audiences around the world [are] looking for when venturing out to cinemas.”
Here’s a closer look at the film’s extraordinary stats:
* Highest Global Animated Opening: $556 million
* Fourth-Highest Global Opening (All Films): A significant achievement, placing it among the biggest film launches in history.
* second-Highest Thanksgiving day & opening: Trailing only Moana 2 (2024), which earned $221 million (five-day) and $135.5 million (three-day) during the Thanksgiving period.
you can see how this success positions Zootopia 2 as a major player in the industry, setting a high bar for future animated releases.
‘Wicked: For Good’ Maintains Momentum
While Wicked: For Good didn’t quiet match its 2024 Thanksgiving performance ($118 million vs. $93 million), it still contributed considerably to the overall box office success.
Experts anticipate continued strong ticket sales for Wicked in the weeks leading up to Christmas and the release of disney’s Avatar: Fire and Ash. This sustained interest is crucial for the film’s long-term profitability.
What Does This Mean for the Industry?
This Thanksgiving weekend’s results are a welcome sign for an industry that has faced challenges throughout the post-summer season. As Dergarabedian notes, this sets the stage for a “solid final home stretch of the box office year.”
The combination of blockbuster releases and potential awards contenders promises a strong finish to 2024. It demonstrates that audiences are still eager to return to theaters for compelling, high-quality entertainment.
Looking Ahead:
* Continued Growth: Expect both Zootopia 2 and Wicked: For Good to maintain strong performance in the coming weeks.
* ‘Avatar: Fire and Ash’ Anticipation: The upcoming release of Disney’s Avatar sequel is poised to further boost box office numbers.
* Industry Resilience: The Thanksgiving results highlight the enduring appeal of the cinematic experience and the industry’s ability to adapt and thrive.
Disclosure: Comcast is the parent company of NBCUniversal, which owns CNBC. Versant would become the new parent company of CNBC upon Comcast’s planned spinoff of Versant.
Expert Analysis: The success of these films isn’t just about big budgets and marketing