The Great Boxing Day Resale: Why Kiwis are Flipping Their Gifts (and It’s Perfectly Okay)
(Image: A person happily browsing items on Trade Me on a tablet. Photo: Unsplash/Kira auf der Heide)
Boxing Day has become synonymous with sales, but increasingly, it’s also the day unwanted Christmas gifts find new homes. According to Trade Me, over 4,500 presents were already listed for resale by 8:30 am on December 26th, signaling a continuing trend in Aotearoa New Zealand.But why are so many gifts unwanted, and what does this say about gifting culture?
The Numbers Don’t Lie: Unwanted Gifts are Common
It’s not just a feeling – the data backs it up. Trade Me’s recent survey reveals that a significant 42% of New Zealanders unwrap at least one gift each Christmas they don’t notably want.This year,25% are planning to list those ”duds” online.
interestingly, the search volume speaks volumes. Last year saw nearly 60,000 searches for “unwanted gifts” on Boxing Day alone.And this year is on track to match that, with over 10,000 searches occurring before Christmas dinner was even served.
What’s Being Resold? A Glimpse into the Gift Graveyard
The listings themselves offer a engaging peek into gifting mishaps. We’re seeing everything from DeWalt power tools being resold by Ryobi loyalists, to Kathmandu jackets sized for someone who clearly doesn’t need a large, and even bags of Licorice Allsorts from those who prefer to avoid sweets altogether.
These examples highlight a common issue: gifts that simply don’t align with the recipient’s preferences or needs.
the Good News: It’s Socially Acceptable to Resell
Perhaps the most reassuring finding from Trade Me’s survey? Most Kiwis aren’t offended if a gift they give is resold. Actually, over half (51%) are perfectly fine with it, while a mere 5% admit they’d be upset.
This suggests a growing understanding that the ultimate goal is for loved ones to enjoy their gifts, even if that means finding something more suitable. It’s a pragmatic and generous perspective.
Beyond Reselling: Other Ways Kiwis Deal with Unwanted Gifts
Reselling isn’t the only route for unwanted presents. Many New Zealanders opt for:
* Donating to charity: A great way to give back and ensure the gift benefits someone in need.
* Regifting: Passing the present along to someone who would appreciate it. (Just be mindful of avoiding awkward situations!)
* Stashing it away: Let’s be honest, sometimes gifts end up forgotten in a cupboard.
And a surprising 70% of kiwis admit to pretending to like a gift they’re not thrilled with – a testament to our politeness!
Tips for Selling Your Unwanted Gifts Online
If you’re planning to list your unwanted presents on Trade me (or a similar platform), here’s how to maximize your chances of a fast sale:
* Use the keywords: Include “unwanted gift” in your listing title. This attracts bargain hunters specifically looking for deals.
* High-quality photos: Clear,well-lit photos are crucial. Show the item from multiple angles.
* Tell a story (carefully): A brief, honest description can help. However, avoid details that might identify the gift-giver if you prefer to keep the sale discreet.
* Avoid tricky items: handmade or highly personalized gifts can be harder to sell.
* Be honest about condition: Openness builds trust with potential buyers.
Ultimately, the Boxing Day resale phenomenon isn’t about ungratefulness. It’s about practicality, resourcefulness, and a desire to ensure gifts are truly appreciated. It’s a uniquely Kiwi tradition that reflects our down-to-earth approach to life – and a smart way to declutter after the festive season.
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