Sales to Plummet 30% in 2025 (Except This One Area)

The start of 2026 doesn’t bring celebratory news to Tesla‘s headquarters in Austin, Texas, as recent sales data from Europe paints a⁣ concerning picture. Final⁤ figures for 2025 reveal a significant ⁣downturn, with Tesla experiencing a 27.8% decrease ⁤in⁣ sales across the continent, falling from 326,000 units in 2024 to just over 235,000⁣ vehicles delivered. This shift in ​the automotive landscape⁣ demands a closer look at the factors impacting Tesla sales.

For some time, industry analysts have predicted a softening⁢ of demand, and those predictions have now materialized. Even the highly anticipated launch of the ⁣updated Model ⁤Y, known as the “Juniper”‍ project, and ​the⁤ introduction of more affordable Standard⁢ versions failed to prevent this decline.‌ The Model Y, once ‍the world’s best-selling car in 2023, is now⁢ facing increased pressure from competitors releasing new models at a rapid pace. ​ Despite these ‍challenges, Elon⁣ Musk maintains that the‍ model Y was still the‌ best-selling⁤ vehicle globally in 2025.