Home / Tech / Google’s Agentic Shopping: How the New Commerce Framework Impacts Retailers

Tech

Google’s Agentic Shopping: How the New Commerce Framework Impacts Retailers

By Linda Park - Technology Editor

No Comments

January 12, 2026 7:58 am

Google’s Agentic Shopping: How the New Commerce Framework Impacts Retailers

1. Understanding the Universal Commerce Protocol

2. Empowering Merchants ⁤with AI

The ⁤future⁢ of online shopping is⁤ rapidly evolving,⁢ and at the heart of this transformation lies the Global Commerce Protocol (UCP). This new open standard, unveiled by Google, aims too streamline transactions by uniting the capabilities of artificial intelligence agents with established online retail platforms. Essentially, ⁢the UCP‌ is designed to make buying things online even simpler and more intuitive for⁣ you.

Understanding the Universal Commerce Protocol

Google’s⁣ introduction‌ of the⁤ UCP isn’t just ⁣about a new protocol; it’s about delivering ⁤a suite of innovative shopping ⁢features.As of January 11, 2026, the company is rolling out ⁢three key ⁢enhancements to the⁤ online shopping experience, all powered by this new standard. I’ve ⁤found that these changes are particularly⁣ exciting as they address some of‍ the biggest pain⁢ points consumers face during‌ the purchasing process.

First, Google’s AI mode is gaining a direct checkout capability. This allows you to purchase⁢ eligible products directly within Google Search from participating US retailers. Currently, Google Pay is the primary ⁤payment method, but PayPal integration is coming soon. Furthermore, the system will soon suggest related products ‍and allow you to redeem loyalty points seamlessly.

Empowering Merchants ⁤with AI

The UCP also introduces the “Business Agent”‍ feature,essentially a virtual sales associate capable of‍ responding⁤ to product inquiries in‌ a brand’s ⁢unique voice. Launching with initial partners like Lowe’s, Michaels, Poshmark, and⁤ Reebok,‌ this feature promises a ⁣more personalized and engaging shopping experience. Imagine getting expert advice ‍tailored to a specific brand, right within your ‍search results ‌- that’s the power of the Business Agent.

Also Read: IPhone 14 Pro Max 256GB Silver - Like New - For Sale in Genoa, Italy

For advertisers utilizing Google’s platform,‌ the UCP ‍enables “direct Offers,” ‍allowing‌ companies to present‍ exclusive ‌deals to shoppers actively in AI Mode. These offers will work alongside

Linda Park - Technology EditorTechnology Editor

Full Name: Linda Park Role: Editor, Tech Category: Tech Location: San Francisco, USA Education: MSc in Computer Science, Stanford University Experience: 9+ years in technology journalism and software development Expertise: Artificial intelligence, consumer electronics, software reviews, tech industry trends Awards: Tech Media Rising Star Award 2022 Professional Affiliations: Member, Online News Association Languages: English (native), Korean (fluent) Bio: Linda Park is a technology journalist and editor with a strong background in software engineering and digital innovation. She holds an MSc in Computer Science from Stanford University. Linda is passionate about making technology accessible and engaging, with a focus on AI, gadgets, and the latest tech trends. As Editor of the Tech section at World Today Journal, she delivers in-depth reviews, breaking news, and expert analysis to a global audience.