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UP Warriorz Bolsters Sponsorship with PC Jeweller and Nasher Miles
The UP Warriorz franchise has strategically strengthened it’s commercial partnerships ahead of a crucial phase in the ongoing Women’s Premier League (WPL) season. The team has announced a principal partnership with PC Jeweller, a leading Indian jewelry retailer, and an official partnership with Nasher Miles, a premium luggage and travel accessories brand.
PC Jeweller: A Principal Partnership
PC Jeweller’s elevation to principal partner signifies a significant investment in the WPL and women’s cricket. This collaboration will see prominent branding of PC Jeweller across the UP Warriorz’s playing jerseys and other key franchise assets throughout the tournament. According to industry analysts, this move aligns with PC Jeweller’s broader strategy of associating with high-profile sporting events to reach a wider and more aspirational consumer base
