analysis of News Articles & Keyword Definition
Here’s an analysis of the provided news snippets, followed by a definition of optimal keywords.
1. Core Topic & Intended Audience:
The core topic is the popularity and rapid sell-out of a new cake (priced at 594 yen) released by the Japanese bakery chain, Shateraise (シャトレーゼ). The articles report on the high demand, with customers expressing a desire to purchase more, and stores experiencing quick depletion of stock. The articles also highlight other new products from Shateraise.
The intended audience is highly likely:
* Consumers interested in food and sweets: specifically, those who enjoy Japanese pastries and are looking for new treats to try.
* Shateraise customers: Existing fans of the brand who would be interested in learning about new product offerings.
* General news readers: People who follow trending food stories and local news.
2. Optimal Keywords:
* Primary Topic: Shateraise New Cake/Sweets
* Primary Keyword: Shateraise (シャトレーゼ) – This is the brand name and the central focus of the articles.
* Secondary Keywords:
* Shateraise cake (シャトレーゼケーキ)
* New shateraise product (シャトレーゼ 新商品)
* 594 yen cake (594円ケーキ) - Specific price point is a key detail.
* Japanese cake (日本ケーキ)
* Japanese sweets (日本スイーツ)
* Sold out (売り切れ) / Popular (人気) – Reflects the news angle.
* Bakery (ケーキ屋)
* Dessert (デザート)
* Chocolate Baky (チョコバッキー) – Mentioned as a specific product.
* Bread (パン) – Mentioned in one article.
* Modelpress (モデルプレス) – Source of one article.
* Trill (TRILL) – Source of one article.
* D menu news (ｄメニューニュース) - Source of one article.
* Netorabo (ねとらぼ) – Source of one article.
* Yahoo! News (Yahoo!ニュース) – Source of one article.
Rationale for Keyword Selection:
* Brand Focus: “Shateraise” is the most critically important keyword as it’s the subject of the news.
* Product Specificity: Including “cake” and “sweets” narrows the search and targets relevant users.
* Price & Uniqueness: The 594 yen price point is a notable detail driving interest.
* Trending Aspects: “Sold out” and “Popular” capture the newsworthiness of the story.
* Language Variation: Including both English and Japanese keywords (where appropriate) broadens reach.
* Source Identification: Including the names of the news sources can be useful for tracking coverage.
