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Teh ongoing feud between 50 Cent and Jim Jones continues, wiht 50 Cent leveraging a recent power outage at Jones’ creative hub, the IFC building in the Bronx, for comedic effect and promotional opportunities for his branson cognac brand. As reported by Hot 97, the latest exchange highlights 50 Cent’s strategy of turning real-life events into viral content and blending business with his public disputes.
50 Cent’s Response to the IFC Power Outage
On January 15, 2026, 50 Cent shared a video on social media depicting a staged power outage during what appeared to be a promotional event for Branson cognac, timed to coincide with the upcoming Super Bowl 60. The timing was a direct response to the recent power outage at Jim Jones’ IFC building, which serves as a creative space and the home of Jones’ podcast, Let’s Rap About It, co-hosted by Fabolous, Dave East, and Maino. hot 97 details the podcast’s prominence within the New York hip-hop scene.
In the video, 50 Cent is seen hyping up the audience before the lights suddenly go out. He reacts with mock frustration, mirroring the situation at the IFC building.he then escalated the situation by posting unreleased footage of Jones and his associates sitting in the dark, relying on flashlights.
reviving Old Rivalries
50 Cent didn’t stop at the power outage gag. He also brought Cam’ron into the fray on Instagram, referencing past tensions with Dipset. He posted, ”LOL 😆 @mr_camron turned the lights off, them bum ass 🥷🏾 in there with flash lights. 🔦 @50centaction,” effectively reigniting a long-standing rivalry.He further capitalized on the situation with posts featuring animated eyes in the dark, captioned with a twist on the phrase ”We all we got,”
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