>Dupray Partners with Cosmo5 for Global Media and E-Commerce Expansion

Cosmo5 Partners with Dupray to Drive Growth Through B2A2C Strategy

Cosmo5, a performance marketing company, has announced a strategic partnership with Dupray, a Canadian manufacturer of steam cleaners, to accelerate its growth in North America adn internationally. The collaboration focuses on a Business to Algorithm to Consumer (B2A2C) approach, integrating full-funnel media, commerce acceleration, and AI-powered discoverability.

Partnership Details

According to Alexis de Laurens, Chief Executive Officer – Americas at Cosmo5, the partnership aims to ensure Dupray’s visibility and performance across all platforms where modern consumers search, compare, and purchase products. Cosmo5 will leverage its expertise to connect media, commerce, data, and technology into a unified growth engine.

Cosmo5’s Responsibilities

• Design and execute paid media strategies, from brand awareness to conversion-optimized tactics.
• Drive growth on Amazon and retail media, including performance optimization and expansion planning.
• Deploy advanced product data management to enhance visibility and conversion rates on platforms.
• Implement data and analytics frameworks to support informed decision-making and measurable ROI.
• Implement SEO and GEO strategies to ensure Dupray’s discoverability in traditional web search and emerging AI-powered environments.

Dupray’s Outlook

Fanny Mooijekind, Marketing and E-commerce Director at Dupray, emphasized the company’s decision to partner with Cosmo5, citing their understanding of Dupray’s complex ecosystem. This ecosystem includes a direct-to-consumer (D2C) model, a presence on amazon, marketplaces, and distribution through major North American retailers. Mooijekind highlighted Cosmo5’s strategic vision and ability to anticipate the integration of new approaches, especially those driven by artificial intelligence.

B2A2C: The New Paradigm

the partnership highlights the growing importance of the B2A2C model, where businesses focus on optimizing their presence and performance within the algorithms of major platforms like Amazon, Google, and social media networks. This approach recognizes that consumer finding and purchasing decisions are increasingly influenced by algorithmic recommendations and search results.

Cosmo5’s Position in the Market

This collaboration reinforces Cosmo5’s position as a leading partner for brands seeking sustainable, performance-driven growth at the intersection of media, commerce, and AI-powered discoverability.