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Access to primary care is declining in the U.S., prompting a search for innovative models to reduce costs and enhance patient outcomes.This trend has created an possibility for companies focused on expanding primary care access.
Premise Health and Crossover Health Merge
This week, Premise Health and Crossover Health announced an agreement to merge,forming a unified company dedicated to scaling primary care solutions. the combined association will serve over 400 employers, representing millions of members, and operate nearly 900 wellness centers nationwide.
Leadership and Vision
Stu Clark, currently Premise CEO, will lead the new entity. He describes the merger as a convergence of two companies sharing a common goal: leveraging advanced primary care to transform the U.S. healthcare landscape. Both companies define advanced primary care as an integrated approach encompassing primary care, behavioral health, pharmacy services, and care navigation.
“crossover and Premise have demonstrated that advanced primary care models improve access, enhance health, and reduce costs – for both employers and employees,” Clark stated.
Target Customers and Value Proposition
The company will primarily target large, self-insured employers, including Fortune 1000 companies, unions, Native tribes, and government entities. Clark emphasizes that employers are increasingly turning to advanced primary care due to the inability of traditional health plans to effectively control costs or improve access to care.
“Healthcare is now a critical factor impacting American employers’ earnings. It represents a meaningful cost risk, affecting their capital deployment and competitive positioning,” Clark explained.
Financial Model and Incentives
The company will operate on a fixed-fee basis, receiving direct payment from employers rather than relying on a fee-for-service model. Clark believes that increased utilization of their clinics will lead to improved health outcomes, lower employer costs, and