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Marketing Manager (m/f/d) – Online & Campaigns
Leipziger Stadtwerke (LSW) | Leipzig, Germany
Are you passionate about shaping the energy future of a vibrant city?
Leipziger Stadtwerke (LSW) is seeking a highly motivated and experienced Marketing Manager to join our team. As a key member of our marketing department, you will be responsible for developing and executing innovative marketing campaigns to drive growth and enhance our brand presence in the Leipzig region.We are a team of 1,400 dedicated professionals committed to providing lasting energy solutions and contributing to the future of Leipzig.
Your Responsibilities
* Campaign Management: Independently plan, implement, and control marketing campaigns for both commodity (electricity & gas) and non-commodity products within the large customer segment.
* Online Marketing Leadership: Oversee all online marketing activities, including performance monitoring, analysis, and optimization. This includes responsibility for quality control (GSKontrolle).
* Strategic Planning: develop annual interaction plans and analyze the performance of all online activities using data-driven insights and reporting.
* Agency Management: Brief, commission, and manage external agencies, evaluating communication concepts and coordinating implementation with internal teams, such as the Communications Centre.
* Performance Analysis & Optimization: Measure and evaluate campaign effectiveness, identify optimization opportunities, and drive data-based improvements across all marketing activities.
* Collaboration: Work closely with internal stakeholders to ensure alignment and integration of marketing efforts.
What We Offer
* Flexible Working Hours: We support a healthy work-life balance.
* Attractive Benefits: Including a yearly bonus and 30 days of vacation.
* Wellness Programs: Access to on-site massage,yoga,and a doctor appointment service.
* Mobility Support: Subsidy for the Deutschlandticket (public transportation pass).
Your Profile
* Education: Bachelor’s degree in Marketing, Communications, Media Studies, or Buisness Administration with a focus on Marketing.
* Experience: Several years of professional experience in marketing or communications,preferably within an agency setting. Demonstrated expertise in the conception and execution of sales campaigns for both commodity (electricity & gas) and non-commodity products targeting large business customers.
* Conceptual Skills: Proven experience in developing and evaluating communication concepts, with a strong ability to assess the quality of agency deliverables.
* Industry Knowledge: Excellent understanding of the energy commodity market and a 360° approach to energy services. Strong verbal and written communication skills for effectively marketing products and services.
* Technical Skills: Proficiency in modern marketing approaches, including e-commerce and online marketing.Solid working knowledge of MS Office; experience with SAP is a plus.Strong IT affinity, including experience with data analysis and calculation tools.
Join us and empower Leipzig!
We are Leipziger Stadtwerke, and we are full of energy – that’s how we empower Leipzig. We take responsibility. With the expertise of our 1,400 employees, we work every day for Leipzig and the people who live here. Thanks to our expertise and commitment, we are bringing the city to a new energy level – with renewable energies and energy that leads to new ways of thinking. We provide quality of life with green energy and help to develop our city sustainably and prepare it well for the future. And we support everyone who loves Leipzig as much as we do. Be part of it.
Key improvements and explanations:
* Stronger Opening: the opening is more engaging and highlights the company’s mission.
* Clearer Responsibilities:
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