Riga, Latvia – A new initiative aimed at equipping aspiring and current content creators with the skills to thrive in the digital landscape is set to launch. The first online session of the Influenceru akadēmija (Influencer Academy) will take place on February 28, 2026, at 10:00 local time, bringing together participants with leading experts in social media marketing and content creation.
The academy, established by Turība University, seeks to address the growing need for professional development in the rapidly evolving world of digital influence. The program focuses on building strategic thinking, fostering responsible online behavior, and driving results-oriented action within social media platforms. This first session will lay the groundwork for the program’s curriculum, providing participants with practical tools for future growth.
Expert Insights to Shape Digital Strategy
The inaugural online session boasts a strong lineup of industry professionals. Eva Onzule, a representative from the social media marketing agency KLIK KLIK, will share insights into successful content creation from an agency perspective. According to LinkedIn, Onzule is a co-owner of KLIK KLIK and has a strong background in communication. Her LinkedIn profile details her experience and connections within the industry. She will delve into the planning and execution of social media campaigns, emphasizing the importance of data analytics, target audience definition, and understanding social network algorithms to achieve optimal results.
Marta Mackeviča, CEO and strategic consultant at Miltton Latvia, will focus on the principles of influencer selection from a communications and public relations standpoint. Her expertise will cover key criteria for choosing collaboration partners, including reputation, audience demographics, and alignment with brand strategy. Mackeviča will also address potential reputational and communication risks associated with influencer partnerships, and showcase examples of successful long-term collaborations. Miltton Latvia’s website details their services in strategic communications and public affairs.
Rounding out the panel is Edgars Fresh, a content creator who will share his experience in the content creation process, from initial idea generation and format selection to publication across various platforms. He will emphasize techniques for creating high-quality content and maximizing viewership through various principles and technical applications. Fresh’s Instagram profile, @eva.onzule, showcases his work and digital marketing focus.
The Growing Importance of Influencer Marketing
Influencer marketing has become a cornerstone of modern marketing strategies, with brands increasingly turning to individuals with established online audiences to promote their products and services. According to Statista, the global influencer marketing industry was valued at approximately $16.4 billion in 2022 and is projected to reach over $21.1 billion by 2026. Statista’s report on influencer marketing revenue highlights the significant growth and potential of this sector.
However, the effectiveness of influencer marketing hinges on authenticity, transparency, and a deep understanding of the target audience. The Influenceru akadēmija aims to equip participants with the knowledge and skills to navigate this complex landscape, fostering responsible and impactful content creation. The program will cover essential areas such as creating high-quality content (video, photo, and text), developing social media strategies (Instagram, TikTok, and others), building a personal brand, collaborating with brands, and understanding the legal and ethical considerations of content creation.
Turība University’s Commitment to Digital Education
The Influenceru akadēmija is an initiative of Turība University, a leading business school in Latvia. The university has a long-standing commitment to providing practical and innovative education in the fields of business, management, and technology. The academy reflects this commitment by offering a hands-on learning experience designed to prepare students for the challenges and opportunities of the digital age. Turība University’s website provides further information about their programs and initiatives.
The program’s curriculum will also address the legal aspects of content creation, emphasizing the importance of copyright, data privacy, and responsible advertising practices. Participants will learn how to protect their intellectual property, comply with relevant regulations, and build a sustainable career as a content creator.
Looking Ahead: Building a Sustainable Digital Future
The launch of the Influenceru akadēmija comes at a critical time, as the digital landscape continues to evolve at a rapid pace. The program aims to empower a new generation of content creators who are not only skilled in the technical aspects of social media marketing but also committed to ethical and responsible online behavior. By fostering a culture of creativity, innovation, and integrity, the academy hopes to contribute to a more sustainable and impactful digital future.
The first online session on February 28th marks the beginning of a journey for these aspiring influencers. Further sessions and program details will be announced by Turība University in the coming weeks. Those interested in learning more about the Influenceru akadēmija are encouraged to follow Turība University’s official channels for updates.
The academy’s focus on practical skills and strategic thinking will undoubtedly be valuable for anyone looking to build a successful career in the digital world. As the demand for authentic and engaging content continues to grow, the need for well-trained and responsible content creators will only become more acute.
What are your thoughts on the rise of influencer marketing? Share your comments below and let us know what skills you feel are most important for success in the digital age.
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