Sara Jesus: From Single Mom to Beauty Entrepreneur – Pele de Elite Story | Secret Story 10

From Esthetician to Reality TV Star: The Story of Sara Jesus

Lisbon native Sara Jesus is currently captivating audiences as a contestant on Secret Story 10, but her journey to the reality television spotlight is rooted in entrepreneurship and a dedication to the beauty industry. At just 24 years old, Jesus has already established herself as a successful businesswoman, founding Pele de Elite, a rapidly growing brand specializing in eyelash extensions and aesthetic treatments. Her story is one of resilience, ambition, and a commitment to empowering others through confidence and self-care. The path to building her business wasn’t always straightforward, marked by early challenges and a determined spirit to overcome obstacles.

Before entering the Secret Story house, Jesus was already known for her polished image and confident demeanor. She describes herself as meticulous and demanding, qualities that have undoubtedly contributed to her success. However, her journey wasn’t without its hurdles. Jesus has openly discussed experiencing bullying in the past due to being considered “too thin,” a period she navigated with strength and ultimately used as motivation to build a life centered around self-acceptance and helping others feel their best. This personal experience fuels her professional drive to foster confidence in her clients.

Building Pele de Elite: A Vision for International Confidence

Sara Jesus’s company, Pele de Elite, translates to “Elite Skin” in English, and reflects her ambition to grow a leading international name in the aesthetics and beauty sector. Specializing in eyelash extensions, Jesus combines talent, dedication, and a forward-thinking vision. According to reports, her goal is to transform Pele de Elite into a globally recognized brand synonymous with confidence and self-esteem. The company’s Instagram page, with over 1,800 followers as of March 5, 2026, showcases her work and provides a glimpse into the brand’s aesthetic.

Jesus’s entrepreneurial journey began during the COVID-19 pandemic, a time when many individuals reassessed their career paths and explored fresh opportunities. She seized this moment to specialize in eyelash extensions, an area that quickly became her primary focus. This specialization proved to be a pivotal decision, allowing her to hone her skills and build a loyal clientele. Her dedication to mastering her craft and providing exceptional service has been instrumental in the rapid growth of Pele de Elite.

From Restaurant Work to University Graduate

The foundation of Sara Jesus’s success wasn’t built overnight. Her story is one of perseverance, starting with significant challenges in her early twenties. At the age of 21, she made the bold decision to leave home with limited resources, embarking on a path to build a career from the ground up. To support herself, she worked in the restaurant industry while simultaneously pursuing a university degree. Balancing work and studies required immense discipline and dedication, but she successfully completed her bachelor’s degree in just three years.

Prior to her academic and professional achievements, Jesus faced setbacks, including the loss of her first car at the age of 18. These early experiences instilled in her a resilience and determination that would prove invaluable as she navigated the challenges of building her business. Her ability to overcome adversity and maintain a positive outlook is a testament to her character and unwavering spirit.

Beyond Aesthetics: A Retail Role and Future Aspirations

While establishing Pele de Elite as a prominent force in the aesthetics industry, Sara Jesus also maintains a position as a shop assistant at Intimissimi, a well-known Italian lingerie brand. This demonstrates her strong work ethic and commitment to financial independence. However, her ambitions extend far beyond her current roles. Jesus envisions herself as more than just a service provider. she aspires to become an educator, speaker, and mentor, sharing her knowledge and inspiring others to thrive in the beauty industry.

“I want to be more than a professional; I want to be an inspiration and show that each person deserves to feel unique,” Jesus stated, highlighting her commitment to empowering others. Her vision extends to creating a platform for growth and development within the beauty sector, fostering a community of passionate and skilled professionals. She aims to provide training and guidance, helping others to realize their potential and achieve their goals.

A Mother and an Entrepreneur

Sara Jesus’s life is multifaceted, balancing the demands of entrepreneurship, work, and motherhood. She is a mother to a young child, adding another layer to her already impressive accomplishments. Her ability to juggle these responsibilities demonstrates her exceptional organizational skills and unwavering commitment to her family and career. Being a mother has undoubtedly shaped her perspective and fueled her desire to create a positive impact on the world.

Her participation in Secret Story 10 provides a new platform for her to share her story and connect with a wider audience. As a contestant, she is navigating the challenges of the reality television environment while remaining true to her values and representing her brand. The show offers a unique opportunity for her to showcase her personality and inspire viewers with her journey of resilience and success.

As of March 5, 2026, Sara Jesus continues to compete on Secret Story 10, and her story is unfolding before a national audience. Her entrepreneurial spirit, dedication to her craft, and commitment to empowering others make her a compelling figure both on and off the screen. The future holds exciting possibilities for this ambitious young businesswoman, and her journey is one to watch closely.

The next development in Sara Jesus’s story will be the outcome of Secret Story 10. Viewers can continue to follow her journey on the show and on her Instagram page, @sarajesus_oficial. We encourage readers to share their thoughts on Sara’s story and her inspiring journey in the comments below.