Bern, Switzerland – Mondelez International is significantly boosting production capacity for its iconic Toblerone chocolate brand with a CHF 65 million (approximately $83 million USD) investment in its Bern, Switzerland facility. The upgrade, inaugurated on March 11, 2026, by Swiss President Guy Parmelin, marks a pivotal moment in the company’s plans to establish Bern as a global “Center of Excellence” for Toblerone production and innovation. This substantial investment underscores Mondelez’s commitment to Switzerland, the birthplace of Toblerone in 1908 and aims to meet growing worldwide demand for the distinctive triangular confection.
The newly completed production line represents one of the largest investments Mondelez International has made in its chocolate manufacturing network in the last decade. Currently, the Bern plant already produces around 90% of global Toblerone demand, according to the company. The expansion is designed to not only increase output but as well to accelerate the brand’s growth within the premium chocolate segment. The project signals a long-term commitment to maintaining Toblerone’s Swiss heritage while simultaneously enhancing its global competitiveness.
A Milestone in Toblerone’s Modernization
The inauguration ceremony, attended by President Parmelin, Plant Manager Thomas Kauffmann, Mayor of Bern Marieke Kruit, and Mondelez Europe President Volker Kuhn, celebrated the completion of a year-long renovation project. President Parmelin emphasized the cultural significance of Toblerone, stating, “If there is one product that represents Switzerland worldwide, it is chocolate. Toblerone has a particularly special place among Swiss chocolates. It is more than just chocolate. It is a piece of Swiss history. And a symbol of Swissness par excellence.”
The new production line is equipped with state-of-the-art technology, designed to optimize efficiency and quality control throughout the manufacturing process. While specific details regarding the technology employed haven’t been publicly released, the investment suggests a focus on automation and advanced manufacturing techniques. This modernization is crucial as demand for premium chocolate continues to rise globally, requiring Toblerone to innovate faster and diversify its product portfolio.
Meeting Global Demand and Strengthening the Brand
Mondelez International’s decision to concentrate Toblerone production in Bern reflects a strategic move to capitalize on the brand’s strong association with Swiss quality and craftsmanship. The “Center of Excellence” designation aims to foster innovation and reinforce Toblerone’s identity in a competitive market. The company recognizes the need to adapt to evolving consumer preferences and maintain relevance in the face of increasing pressure on heritage brands.
The investment isn’t solely focused on increasing volume; it’s also about enhancing Toblerone’s ability to develop new products and variations. This includes exploring new flavors, formats, and packaging options to appeal to a wider range of consumers. The company has not yet detailed specific innovation plans, but the creation of the Center of Excellence suggests a dedicated focus on research and development.
The Economic Impact on Bern
The CHF 65 million investment is expected to have a positive economic impact on the city of Bern and the surrounding region. The project has created jobs during the construction and installation phases, and the increased production capacity is likely to lead to further employment opportunities in the long term. The continued success of the Toblerone plant is vital to the local economy, supporting a network of suppliers and related businesses.
Marieke Kruit, the Mayor of Bern, highlighted the importance of Mondelez’s commitment to the city. While specific comments from the Mayor weren’t directly available, her presence at the inauguration ceremony underscores the local government’s support for the project and its recognition of Toblerone’s significance to the region’s identity and economy.
Toblerone’s History and Global Reach
Toblerone was created in 1908 by Theodor Tobler and Emil Baumann in Bern, Switzerland. The unique triangular shape of the chocolate bar is said to be inspired by the Matterhorn mountain in the Swiss Alps. Over the years, Toblerone has become one of the world’s most recognizable chocolate brands, sold in over 120 countries. The brand’s enduring appeal lies in its distinctive taste, iconic packaging, and strong association with Swiss quality.
The brand has faced some challenges in recent years, including debates over changes to its recipe and packaging. In 2023, Mondelez moved some of its Toblerone production from Switzerland to the Czech Republic, sparking controversy and raising concerns about the brand’s commitment to its Swiss roots. FoodNavigator reported on the controversy. Still, this latest investment demonstrates a renewed focus on strengthening Toblerone’s connection to Switzerland and reaffirming its position as a premium global brand.
Looking Ahead
The completion of the new production line in Bern marks a significant step forward for Toblerone and Mondelez International. The company is now well-positioned to meet growing global demand, accelerate innovation, and reinforce the brand’s heritage. The success of the Center of Excellence will be closely watched by the confectionery industry, as it sets a new standard for premium chocolate production and brand management.
Mondelez International has not announced any specific timelines for future product launches or expansion plans. However, the company is expected to continue investing in research and development to maintain Toblerone’s competitive edge. The focus will likely be on developing new flavors, formats, and packaging options that appeal to a diverse range of consumers while staying true to the brand’s core values of quality and Swiss craftsmanship.
The next key development to watch will be the full operationalization of the Center of Excellence and the unveiling of the first new Toblerone products developed within the facility. Consumers and industry observers alike will be eager to observe how Mondelez International leverages this investment to drive future growth and innovation for the iconic Toblerone brand.
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