Both LG and Samsung Have Discounted Their Most Popular 4K OLED TVs To a Monthly Low
In April 2026, consumers looking for high-end home entertainment options have found a notable opportunity: both LG and Samsung have reduced the prices of their flagship 65-inch 4K OLED TVs to the same promotional level. The LG OLED evo C5 and Samsung S90F models are currently available for $1,299.99 across multiple retailers, marking what industry observers describe as a monthly low point for these premium displays.
This pricing alignment comes at a time when home viewing habits continue to evolve, with many households prioritizing display quality for streaming, gaming, and sports entertainment. The timing also coincides with the start of the NBA playoffs, which began on April 19, 2026, increasing interest in large-screen televisions capable of handling fast-moving content with clarity, and responsiveness.
According to product listings from major electronics retailers, both the 65-inch LG OLED evo C5 and the 65-inch Samsung S90F QD-OLED TV are being offered at identical price points, a rarity given the historical pricing differences between the two brands’ premium lines. The LG model features the company’s proprietary Evo panel technology, designed to deliver higher brightness and a wider color gamut than standard white OLED (WOLED) panels. The Samsung variant utilizes quantum dot OLED (QD-OLED) technology, which similarly enhances brightness and color volume while maintaining the deep blacks and infinite contrast ratios characteristic of OLED displays.
Both televisions support 4K resolution at up to 144Hz refresh rate when overdriven, include four HDMI 2.1 ports, and are equipped with features tailored for next-generation gaming consoles such as the PlayStation 5 and Xbox Series X|S. These include variable refresh rate (VRR), auto low latency mode (ALLM), and the ability to display 4K content at 120 frames per second—specifications that are particularly relevant for competitive and immersive gaming experiences.
Retailers including Best Buy and specialty electronics providers have confirmed the promotional pricing in their current listings. The Samsung S90F, identified by model number QN65S90FAFXZA, is listed at $1,299.99, while equivalent LG C5 units carry the same price tag across national chains and online marketplaces. Neither model includes additional fees for standard shipping in most promotional offers, with free delivery commonly included.
Industry analysts note that while the underlying panel technologies differ—LG’s Evo enhancement versus Samsung’s quantum dot integration—the real-world performance gap between the two is often minimal for average viewers. Both deliver exceptional contrast, near-instantaneous pixel response times, and wide viewing angles, making them suitable for brightly lit rooms as well as dedicated home theaters. The choice between them frequently comes down to brand preference, ecosystem compatibility, or subtle differences in image processing.
For consumers invested in gaming, both sets offer strong performance credentials. Independent testing has shown input lag consistently below 10 milliseconds in game mode, and both support AMD FreeSync Premium Pro and NVIDIA G-Sync compatibility, reducing screen tearing during gameplay. The HDMI 2.1 bandwidth allows for uncompressed 4K@120Hz signal transmission, a capability still uncommon in mid-range televisions.
The simultaneous discounting of these two models reflects broader market trends in the premium television segment, where manufacturers periodically adjust pricing to maintain competitiveness amid slowing overall TV sales. As of April 2026, the average selling price for 65-inch OLED televisions has declined year-over-year, according to retail tracking data, making current promotions particularly attractive for buyers seeking long-term value.
Looking ahead, no official announcements have been made regarding future price adjustments or upcoming model releases from either LG or Samsung before the second half of 2026. Consumers monitoring the market are advised to check authorized retailers directly for the most current availability and pricing, as promotional offers can change rapidly based on inventory levels and regional demand.
For those considering a purchase, experts recommend verifying wall-mount compatibility, assessing room lighting conditions, and ensuring adequate ventilation for the television’s placement. Both models meet current Energy Star standards for energy efficiency, though actual power consumption varies with usage patterns and brightness settings.
As home entertainment continues to blend cinematic viewing, interactive gaming, and streaming versatility, displays like the LG C5 and Samsung S90F remain central to the experience. Their current convergence in pricing offers a rare moment of parity between two of the industry’s most respected OLED lines.
If you’ve recently purchased or are considering one of these televisions, share your thoughts in the comments below. What features matter most to you—gaming performance, color accuracy, or smart TV functionality? Let us know how you’re making your decision.