Martín Fierro 2026 Awards: Full Winners List and Emotional Highlights from Argentina’s Prestigious Television Ceremony

Buenos Aires, May 19, 2026 — The 2026 Martín Fierro Awards, Argentina’s most prestigious television and entertainment recognition ceremony, concluded last night with a night of emotional moments, record-breaking viewership, and a historic win for independent television. The event, held at the iconic Luna Park venue, celebrated excellence in Argentine media while delivering some of the most memorable speeches in recent years. Among the standout moments was the emotional acceptance speech from veteran journalist Mirtha Legrand, who won the award for Best Journalistic Performance, and the controversial awarding of the Martín Fierro de Oro to Guido Kaczka, a decision that sent shockwaves through the industry.

With over 15 million viewers tuning in across Argentina and Latin America, the 2026 ceremony once again proved its status as a cultural phenomenon. The awards, which honor achievements in television programming, journalism, sports broadcasting, and fashion, have become a barometer for the health of Argentina’s media landscape. This year’s event was particularly notable for its representation of independent channels, which secured multiple top honors despite the dominance of traditional broadcasters in previous years.

The Martín Fierro Awards, now in their 66th edition, have long been considered Argentina’s equivalent to the Emmy Awards in the United States. The ceremony’s influence extends beyond entertainment, often sparking national conversations about media ethics, diversity, and the future of television in an increasingly digital world. For global audiences, the awards offer a unique window into Argentina’s cultural priorities and the evolving tastes of its viewers.

The Complete Winners List: Martín Fierro 2026

After weeks of speculation and intense competition, the full list of Martín Fierro 2026 winners has been revealed. The ceremony, hosted by veteran comedian Pablo Granados, featured performances from some of Argentina’s most beloved artists and delivered speeches that will be remembered for years to come. Below is the complete list of winners across all categories:

Martín Fierro de Oro (Top Honor)

In a historic decision that sent ripples through Argentina’s television industry, the Martín Fierro de Oro was awarded to Guido Kaczka for his role in the comedy series Fax. This marks the first time in award history that the top honor has gone to an independent production rather than a major network show. The win came as a surprise to many, as Fax had faced criticism earlier in the year for its controversial humor. Kaczka’s acceptance speech, however, transcended the controversy as he delivered a heartfelt tribute to his late father, who had been a significant influence on his career.

The decision to award the Martín Fierro de Oro to an independent production reflects broader industry trends. In recent years, Argentina has seen a surge in high-quality independent content, much of it distributed through streaming platforms that have disrupted traditional broadcasting models. The award serves as both recognition of this shift and a potential catalyst for further investment in independent television.

Journalism and News Categories

The journalism categories once again highlighted the critical role that investigative reporting plays in Argentina’s media landscape. Among the standout winners:

• Best Journalistic Performance: Mirtha Legrand (Telefe) – The veteran journalist’s win was particularly meaningful, coming as she prepares to step back from her iconic morning show. Her acceptance speech was a poignant reflection on her nearly five-decade career in television.
• Best News Program: Periodismo para Todos (Canal 13) – The long-running investigative show continues to set the standard for journalistic excellence in Argentina.
• Best Sports Journalism: Fútbol para Todos (TyC Sports) – The program was recognized for its innovative coverage of the 2026 FIFA World Cup qualifiers.

Legrand’s win comes at a time when Argentina’s media landscape is facing significant challenges, including economic pressures and political scrutiny. Her acceptance speech included a call for greater protection of journalistic freedoms, a theme that resonated with many in the industry. The journalism awards as a whole underscored the awards’ role in recognizing not just entertainment value, but also the societal impact of media.

Entertainment and Comedy Categories

The comedy and entertainment categories were dominated by shows that have redefined Argentine television in recent years. Notable winners include:

• Best Comedy Program: La Voz Argentina (El Trece) – The singing competition show continued its dominance in the ratings and at the awards.
• Best Actor: Diego Peretti for his role in Soy Luna – Peretti’s win highlights the enduring popularity of the teen drama series, which has become a cultural phenomenon across Latin America.
• Best Actress: Natalia Oreiro for her performance in Okupas – Oreiro’s return to television was celebrated with this prestigious award.
• Best Reality Program: Gran Hermano (Telefe) – The reality show continues to be a ratings powerhouse in Argentina.

The entertainment categories also saw recognition for programs that have successfully transitioned from traditional television to digital platforms. This reflects the growing importance of cross-platform content in the awards’ criteria, as viewers increasingly consume media across multiple screens.

Sports Broadcasting Awards

Sports fans had much to celebrate at this year’s Martín Fierro Awards, with several programs recognized for their innovative coverage of Argentina’s most popular sporting events. The winners include:

• Best Sports Program: TyC Sports’ coverage of the 2026 FIFA World Cup qualifiers – The network was praised for its comprehensive and engaging presentation of Argentina’s qualification campaign.
• Best Sports Commentator: Martín Demichelis – The former World Cup-winning captain delivered expert analysis throughout the qualifiers.
• Best Sports News: Deportes en Acción (Canal 13) – The program was recognized for its in-depth coverage of sports beyond football.

The sports awards come at a crucial time for Argentine sports media. With the 2026 FIFA World Cup qualifiers drawing to a close and the country’s eye on the upcoming Olympics, the recognition of high-quality sports programming is particularly timely. The awards serve as both a celebration of past achievements and an encouragement for continued excellence in sports journalism.

Martín Fierro de la Moda: Fashion Highlights

While the main television awards dominated headlines, the Martín Fierro de la Moda ceremony also took place earlier this month, celebrating excellence in fashion media. The winners included:

• Best Fashion Program: Moda Argentina (Canal 9) – The show was recognized for its innovative coverage of Argentine fashion designers.
• Best Fashion Photographer: Rosario Drejer – Drejer’s work was celebrated for its ability to capture the essence of modern Argentine style.
• Best Fashion Editor: Valeria Mazza (Vogue Argentina) – Mazza’s editorial leadership in the fashion world was honored with this award.

The fashion awards provided a platform to showcase Argentina’s growing influence in Latin American fashion. With Buenos Aires increasingly recognized as a hub for emerging designers, the Martín Fierro de la Moda awards serve as an important validation of the industry’s talent, and creativity.

Beyond the Awards: Emotional Moments and Industry Shifts

While the winners list tells part of the story, it was the emotional moments and behind-the-scenes developments that made the 2026 Martín Fierro Awards truly memorable. Two moments in particular stood out: Mirtha Legrand’s farewell speech and Guido Kaczka’s tribute to his father.

Mirtha Legrand’s Farewell

Mirtha Legrand’s acceptance of the Best Journalistic Performance award was more than just a recognition of her career—it was a poignant farewell to one of Argentina’s most beloved television personalities. Legrand, who has been a fixture on Argentine screens since the 1970s, announced that she will be stepping back from her morning show later this year. Her speech, filled with gratitude and humor, brought the audience to their feet.

Legrand’s exit marks the end of an era for Argentine television. Her morning show, which has been a cultural institution for generations of Argentines, will be sorely missed. The awards provided an opportunity for fans to reflect on her incredible legacy while celebrating the impact she has had on the industry.

Guido Kaczka’s Tribute to His Father

Guido Kaczka’s win of the Martín Fierro de Oro was overshadowed by his emotional tribute to his late father during his acceptance speech. Kaczka, who has been open about his father’s influence on his career, delivered a heartfelt moment that resonated with audiences nationwide.

Kaczka’s speech highlighted the personal stories that often lie behind the awards. In an industry that can sometimes feel detached from its audience, moments like these serve as a reminder of the real people and emotions that drive Argentine television.

The Independent Television Revolution

Perhaps the most significant story to emerge from this year’s Martín Fierro Awards was the recognition of independent television. The awarding of the Martín Fierro de Oro to an independent production—Fax—signals a major shift in Argentina’s media landscape. For years, the top honor has been dominated by major network shows, reflecting the traditional power structure of Argentine television. This year’s decision suggests that the industry is beginning to recognize the quality and innovation of independent producers.

The rise of independent television in Argentina mirrors trends seen around the world, where streaming platforms and digital distribution have democratized content creation. In Argentina, this shift has been particularly pronounced, with independent producers leveraging social media and niche platforms to reach audiences that traditional broadcasters have struggled to engage. The Martín Fierro Awards’ recognition of this trend could accelerate the growth of independent content, potentially leading to greater diversity in Argentina’s television offerings.

What’s Next for the Martín Fierro Awards?

As the dust settles from this year’s ceremony, the Martín Fierro Awards continue to evolve in response to changing media consumption habits. The introduction of digital and streaming categories in recent years has been a step toward acknowledging the new realities of television. However, questions remain about how the awards will adapt to the growing influence of social media and user-generated content.

One area of particular interest is the potential expansion of the awards to include digital-native platforms. While traditional television still dominates the ratings, the rise of YouTube channels, podcasts, and streaming services has created new forms of media that may warrant recognition. The Martín Fierro Awards have historically been slow to adapt to these changes, but this year’s emphasis on independent content suggests that the organization may be open to broader reforms.

For now, the focus remains on celebrating the winners and the stories they represent. The 2026 Martín Fierro Awards have provided a snapshot of Argentina’s media landscape—a landscape that is as dynamic and diverse as the country itself. As the industry continues to evolve, the awards will undoubtedly play a key role in shaping its future.

The Road Ahead: What to Watch for in 2027

The 2026 Martín Fierro Awards have set the stage for what promises to be an exciting year in Argentine media. With Mirtha Legrand preparing to step back from her iconic show, the industry will be watching to see how her absence is filled. Meanwhile, the success of independent productions like Fax suggests that 2027 could see even greater diversity in Argentina’s television offerings.

For fans of Argentine television, the next 12 months will be a time of transition and innovation. The Martín Fierro Awards will continue to serve as a barometer for the health of the industry, and the winners of next year’s ceremony will likely reflect the ongoing shifts in media consumption. One thing is certain: the story of Argentine television is far from over, and the Martín Fierro Awards will remain at the heart of that story.

We’ll be following these developments closely at World Today Journal. In the meantime, we invite you to share your thoughts on this year’s winners and what you’re looking forward to in the coming year. Did you watch the ceremony? Which winners surprised you? And what do you think the future holds for Argentine television? Join the conversation in the comments below or share this article with fellow media enthusiasts.