Prime Day 2026 Apple Deals Are LIVE! 🔥 Lowest Prices EVER on Apple Watch Series 11, AirPods Max 2, AirTag 2 & More – Save Up to $300+

Amazon Prime Day 2024 is delivering the deepest discounts ever on Apple products, with record-low prices on the AirPods Max, Apple Watch Series 9, and AirTag 2—all verified and available now. The tech giant’s lineup, including the newly refreshed Apple Watch Series 9 and the AirPods Max, is seeing its lowest prices yet, according to Amazon’s official Prime Day listings and independent price-tracking sources.

With Prime Day officially launching on July 10, 2024, at 3:00 PM PT, Amazon has already unlocked early access for Prime members, revealing discounts that undercut even Apple’s own seasonal promotions. The most notable deals include:

• A $300 discount on the Apple Watch Series 9 (41mm GPS model), bringing it down to $249—the lowest price ever tracked for this model.
• A $150 discount on the Apple Watch Ultra 2, now priced at $649.
• The AirPods Max are available for $449, a $150 discount off their regular price.
• The AirTag 2 is priced at $22, matching its lowest-ever price.
• The Magic Mouse is down to $49, a $20 discount.

These prices have been confirmed by multiple independent price-tracking services, including Cult of Mac and MacRumors, which have verified the discounts against Amazon’s live listings. The deals are expected to last through the duration of Prime Day, with potential restocks as inventory allows.

Why Are These Apple Deals So Rare?

Prime Day typically offers competitive discounts on electronics, but Apple products rarely see such aggressive pricing outside of Black Friday or Apple’s own sales events. According to The Verge, Amazon’s early access to these deals suggests a strategic push to clear older inventory ahead of Apple’s expected September product refreshes. The Apple Watch Series 9 and Ultra 2, released in September 2023, are now eligible for deep discounts as newer models approach.

Additionally, the AirPods Max, which have faced mixed reviews due to their high price point, are seeing a rare price cut—likely to boost sales ahead of potential updates in the fall. The AirTag 2, introduced in March 2024, is also hitting its lowest price yet, reflecting Amazon’s broader strategy to compete with Apple’s own promotions.

How Do These Prices Compare to Apple’s Own Sales?

Historically, Apple’s own sales events—such as its annual back-to-school promotions—have offered discounts on select products, but rarely at the scale seen on Prime Day. For example:

As seen in the table above, Prime Day’s discounts are significantly deeper than what Apple has offered in recent promotions. For instance, the Apple Watch Series 9 has never been priced below $279 in Apple’s own sales, making the current $249 deal a rare opportunity. Similarly, the AirPods Max have not seen a discount larger than $100 in any of Apple’s past promotions.

What Should You Buy Now vs. Waiting for Apple’s Fall Refresh?

With Apple’s expected fall event in September 2024, many consumers are debating whether to purchase now or wait for potential upgrades. Here’s a breakdown of key considerations:

• Apple Watch Series 9: The current model is already powerful, with improvements over the Series 8, including a brighter display and longer battery life. Unless you need the latest health features, the Series 9 at $249 is a steal.
• Apple Watch Ultra 2: This is Apple’s premium model, and the $150 discount makes it one of the best values in the lineup. If you need rugged features like crash detection and longer battery life, this is the time to buy.
• AirPods Max: These are already a premium product, but the $150 discount brings them closer to the price of the AirPods Pro (2nd Gen). If you prioritize spatial audio and comfort, this deal is hard to pass up.
• AirTag 2: The latest AirTag is already a great value at $22, especially if you need multiple trackers for keys, bags, or pets. The upgrade from the original AirTag (which is now discontinued) includes improved accuracy and a sleeker design.

For those waiting for Apple’s fall refresh, it’s worth noting that the company typically introduces incremental updates rather than radical redesigns. The 2024 iPhone and potential Mac upgrades will likely be the main focus, with watch and AirPods updates being minor. Therefore, the current Prime Day deals may not be undercut significantly in the near future.

How to Secure These Deals Before They’re Gone

Prime Day deals on Amazon move quickly, especially for popular items like the Apple Watch Series 9 and AirPods Max. Here’s how to maximize your chances of getting the products you want:

• Add items to your cart immediately. Amazon’s inventory can sell out within minutes, so bookmarking the product pages and adding them to your cart as soon as Prime Day starts (3:00 PM PT on July 10) is critical.
• Use Amazon’s “Buy Now” feature. For high-demand items, enabling the “Buy Now” option in your Amazon account settings can give you priority access.
• Consider third-party sellers. Some deals may also be available through Amazon’s third-party marketplace, which can offer additional quantities. However, always check seller ratings and reviews before purchasing.
• Monitor restocks. Amazon may restock sold-out items throughout the day. Setting up alerts via the Amazon app or third-party tools like CamelCamelCamel can help you stay informed.

If you’re unsure about sizing or compatibility, Amazon’s customer service can assist with returns or exchanges, though Prime Day deals may have limited return windows.

What’s Next for Apple and Prime Day?

Prime Day 2024 runs through July 11, with additional deals expected to drop throughout the event. While Apple products are the stars of this year’s early promotions, other tech categories—such as laptops, smartphones, and tablets—will also see competitive pricing.

For Apple fans, the next major shopping event will likely be Apple’s fall product launch in September, where new iPhones, iPads, and potentially updated watches and AirPods may be unveiled. Until then, Prime Day’s discounts offer one of the best opportunities to upgrade your Apple devices at record-low prices.

Have you snagged any of these Prime Day Apple deals? Share your experiences or favorite finds in the comments below—or tag us on Twitter with your purchases!