K-pop group ATEEZ released the music video for their new song “BAD” on Friday, June 26, coinciding with the launch of their mini-album GOLDEN HOUR Part.5. The music video features Chase Infiniti in a narrative-driven production that transitions from a wedding ceremony to a courtroom trial. The visual depicts Infiniti exerting control over the eight group members through a series of choreographed sequences.
What is the plot of the ATEEZ “BAD” music video?
The “BAD” music video begins with a wedding sequence featuring Chase Infiniti, who appears in a white gown. During the ceremony, the groom encounters difficulty placing a ring on her finger because she is already wearing eight rings. The production suggests these rings represent each of the eight members of ATEEZ.
The narrative shifts when member Seonghwa enters the scene wearing a white suit and hat, performing choreography inspired by Michael Jackson. Following this, the other members—Hongjoong, Yunho, Yeosang, San, Mingi, Wooyoung, and Jongho—engage in various attempts to win Infiniti’s affection or monitor her interactions with other members. These sequences are interspersed with dance-heavy segments.
The video concludes in a courtroom where Infiniti stands on trial. The lyrics of the song describe her as “bad,” but the visual reveals she maintains control over the group. The video shows Infiniti performing her own choreography and using her powers to command the bandmates to mimic her movements. After a judge declares her not guilty, Infiniti exits the courtroom while displaying the eight rings to the camera.
How does Chase Infiniti influence the “BAD” narrative?
Chase Infiniti serves as the central figure in the “BAD” music video, acting as the catalyst for the group’s actions. Rather than being a passive subject of the members’ attention, the video portrays her as the dominant force in the story. This shift in dynamic is highlighted during the courtroom scene, where her ability to direct the group’s movements serves as the climactic reveal of her influence.
Infiniti, the One Battle After Another star, is featured in the video. Her character’s transition from a bride to a defendant, and finally to a figure of authority, drives the video’s thematic progression from chaos to controlled choreography.
What is the significance of the GOLDEN HOUR album series?
The release of GOLDEN HOUR Part.5 marks a continuation of ATEEZ’s established album series. The release follows the momentum of GOLDEN HOUR Part.4, which was released in February.
The February project achieved a No. 1 position on the Top Album Sales chart. This achievement marked the seventh time the boy band has reached the top of that specific tally. The “BAD” song is one of five new tracks included in the Part.5 mini-album.
Key Details of the “BAD” Music Video Release
| Feature | Detail |
|---|---|
| Lead | Chase Infiniti |
| Release Date | Friday, June 26 |
| Associated Album | GOLDEN HOUR Part.5 |
| Key Visual Motifs | Wedding, Courtroom, Eight Rings |
| Total Members Featured | 8 (Hongjoong, Seonghwa, Yunho, Yeosang, San, Mingi, Wooyoung, Jongho) |
Please share your thoughts on the new music video and the GOLDEN HOUR series in the comments below. We welcome your feedback and analysis on ATEEZ’s latest comeback.