Exhibition Details for Final Fantasy X MUSEUM
Attendees will also have access to exclusive commemorative merchandise produced specifically for the anniversary event. While the exhibition is not run on a timed-entry system, organizers have set daily operating hours from 11:00 a.m. to 8:00 p.m., with an earlier closing time of 5:00 p.m. on the final day, September 27.
Community Engagement and Digital Initiatives
Beyond the gallery, the anniversary celebration extends into digital and physical retail spaces. As of July 17, 2026, Square Enix has launched a series of commemorative products on Amazon, featuring designs that utilize original CG art of characters Tidus and Yuna, as well as illustrations from the official Final Fantasy series calendar. These items include apparel and smartphone cases.
Pop-up Stores and Cross-Game Collaborations
The anniversary festivities are not limited to the Shinjuku exhibition. Square Enix has launched a SQUARE ENIX POP UP STORE
at the Daimaru Tokyo location as of July 17, 2026. This retail experience, which is also running at the Daimaru Shinsaibashi store, offers Final Fantasy X merchandise along with wall displays featuring 25th-anniversary art and miniature panels of character designs.
- OCTOPATH TRAVELER: Champions of the Continent: A collaboration event is currently live, featuring limited-time characters Yuna and Jecht, available until August 13, 2026.
- Dissidia Final Fantasy Opera Omnia: A limited-time “Ethereal Alchemist” style for Rikku is available through a pickup character draw until July 28, 2026.
- Kari Eiko no Criticanohit: The variety gaming program is dedicating episodes to a Final Fantasy X playthrough on the Nintendo Switch 2, with premiere broadcasts scheduled for July 17 and July 24, 2026.
For those participating in the OCTOPATH TRAVELER collaboration, a social media campaign is currently active. Fans who follow both the Final Fantasy and OCTOPATH TRAVELER: Champions of the Continent official accounts and post their favorite memories with the hashtag “#FF10思い出の曲” have a chance to win a fan signed by Motomu Toriyama or 3,000 in-game rubies.
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