Leapmotor has accelerated its expansion into the Moroccan automotive sector with the introduction of the B10, the inaugural model of the company’s new “B” series of electric vehicles. This launch represents a strategic push by the manufacturer to capture a larger share of the growing North African electric mobility market, following its initial entry into the region earlier in the year.
The B10, a mid-sized electric SUV, is designed to serve as a high-volume product for the brand, targeting consumers who are increasingly looking for accessible, technology-integrated electric transport. Leapmotor, which operates as a joint venture between Chinese automaker Leapmotor and the global automotive conglomerate Stellantis, is leveraging this partnership to navigate the regulatory and logistical requirements of the Moroccan market, according to official company statements regarding its international growth strategy.
The following video provides an overview of the B10 model and its positioning within the Leapmotor portfolio: