BOYLE Sports has secured the title sponsorship rights for the upcoming pre-season fixture between Manchester United and Leeds United at Croke Park, bringing two of English football’s most supported clubs to Ireland for the first football match staged at Croke Park in more than a decade. The agreement gives the bookmaker official naming rights for the match, with branding slated to appear across official assets, in-stadium advertising, and broadcast coverage.
Promoted jointly by TEG Sport and Croke Park, the high-profile summer clash forms part of both clubs’ preparations for the 2026/27 season. Football fans across the region will be able to watch the action unfold live, with the match scheduled for broadcast on ITV in the UK and Premier Sports in Ireland.
Building on Existing Leeds United Partnerships
For the wider UK and Irish sports industry, the partnership builds directly upon the bookmaker’s ongoing investment in football. The agreement follows a recent multi-year pact that established BOYLE Sports as the official UK and Ireland betting partner of Leeds United, providing the brand with extensive exposure around a fixture that unites two of English football’s most widely supported clubs.
“As official betting partner of Leeds United, we’re delighted to be title sponsor of the BOYLE Sports Cup 2026, for what promises to be a brilliant occasion,” said Liam McKee, Head of Sponsorship at BOYLE Sports.
“This is exactly the kind of moment we want BOYLE Sports to be part of. Two big clubs, passionate supporters and a matchday experience that brings real energy to fans. Croke Park is an iconic venue, and we’re looking forward to playing our part in making the Manchester United v Leeds United, BOYLE Sports Cup 2026, a memorable fixture for supporters in Ireland and beyond.”
Fan Engagement and Commercial Strategy
Beyond standard broadcasting and stadium visibility, the bookmaker plans to roll out active fan engagement initiatives surrounding the game. Organizers confirmed that the partnership will be brought to life through a series of supporter competitions, giveaways, and in-stadium activities designed to elevate the spectator experience.
This title sponsorship sits within a broader strategy of commercial expansion for BOYLE Sports across the UK and Ireland. The betting firm has steadily increased its portfolio of football-related marketing assets, targeting partnerships linked directly to English clubs and events.
A Landmark Dublin Return After Ten Years
The fixture marks a notable milestone for Croke Park, serving as the first football match staged at the venue in more than a decade.