Following the insolvency of the Crazy Cheese enterprise group, surviving inventory ranging from luxury goods to heavy catering equipment is heading to public auction through the Aurena platform, according to regional trade reporting. The liquidation encompasses a total of 660 lots originating from the enterprise associated with self-styled cheese entrepreneur Roland Ludomirska, based in Hart bei Graz.
The operational wind-down follows an announcement made in July indicating that the Crazy Cheese corporate group would not be restructured and that all associated retail locations would close permanently. With the business shuttered, liquidation proceedings have turned to the remaining physical assets housed at the former corporate headquarters in Hart bei Graz, offering buyers everything from commercial kitchen appliances to eclectic marketing memorabilia.
Among the 660 lots listed by the auction house are standard office and IT infrastructure alongside hospitality furnishings such as a physical bar setup, cocktail tables, barstools, champagne glassware, and tins of caviar. The inventory also features decorative chandeliers, a mirrored disco ball, and a hand-crafted champagne saber, reflecting the brand’s luxury-oriented marketing style during its operational peak.
Other items up for competitive bidding include branded merchandise bearing the Crazy Cheese identity, spanning sunglasses, cotton t-shirts, kitchen aprons, and Bluetooth speakers. Oddities within the catalog extend to collectible Star Wars memorabilia gathered at the facility.
Wheel Blocks and Cheese Wheels Starting at Discounted Prices
The liquidation naturally centers on the core product line that defined the enterprise, putting surplus food items from cold storage up for bid alongside decorative cheese blocks. A notable contrast exists between the former retail pricing model and current auction starting figures. During its active business period, Crazy Cheese retailed products starting at roughly 20 euros per 100 grams, whereas current auction starting bids open between 20 and 25 euros for entire wheels weighing approximately 10 kilograms each.
Supporting culinary accessories are also listed for prospective buyers, including glass cheese covers, wooden cutting boards, and stainless-steel graters. Commercial food processing hardware forms another major component of the catalog, featuring professional slicing machines, vacuum-sealing equipment, and heavy-duty industrial scales.
Auction Timeline and Public Inspection Details
Prospective bidders must register with the Aurena auction platform to participate in the online process, which is already active. For buyers wishing to inspect the physical lots prior to placing final bids, an open-house viewing window is scheduled for August 20 between 9:00 AM and 12:00 PM at the former Crazy Cheese headquarters in Hart bei Graz.
The first hammer drops and preliminary award notices are scheduled to begin on August 24 starting at 11:00 AM. Complete catalog details and bidding guidelines are hosted directly on the official Aurena auction portal.
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