Car retailer SIA “Mūsa motors Rīga” has officially secured the representation rights for the Chinese premium electric vehicle brand Zeekr in Latvia, establishing a full operational cycle encompassing vehicle sales, factory warranties, and dedicated servicing, according to company representatives cited by iAuto.lv.
The expansion aligns “Mūsa motors Rīga” with Zeekr, a subsidiary under international automotive conglomerate Geely, controlled by billionaire Li Shufu. Since its first global deliveries in the autumn of 2021, Zeekr has scaled its production and distribution network to surpass 800,000 electric vehicles delivered worldwide, establishing a firm footprint across European markets.
Artūrs Bukšs, director of “Mūsa Motors Rīga”, stated that the partnership brings an ambitious brand to the domestic market that intends to challenge conventional pricing structures within the luxury segment. “It is clear that Zeekr is not entering the market simply as another ordinary player from China,” Bukšs said, as reported by WhatCar.lv. “It comes with a very clear statement to change the rules of the game in the premium and luxury class segment, proving that top-level technology, performance, and execution do not necessarily have to come with a disproportionately high price.”
Vehicle Lineup and Regional Availability
Local buyers will gain access to the complete portfolio of Zeekr models designated for the European market, with several configurations already stationed in European warehouses. According to “Mūsa Motors Rīga”, the showroom located at Skanstes iela 33 currently displays the Zeekr 7X family crossover and the Zeekr 7GT estate. They will soon be joined by the compact Zeekr X urban crossover and the Zeekr 001 sports tourer.
The brand’s upcoming flagship, the Zeekr 9X, is scheduled to arrive in early next year as a luxury Super Hybrid SUV. Featuring a 900-volt architecture, the European specification of the Zeekr 9X delivers 897 horsepower and achieves a 0 to 100 km/h acceleration in roughly 4.1 seconds, with a combined driving range reaching up to 737 kilometers. High-performance configurations of the platform scale output to 1,400 horsepower, reducing the 0 to 100 km/h sprint time to 2.8 seconds.
Advanced Charging and Technical Architecture
Zeekr models rely on modern 800-volt electrical architectures designed to maximize charging speeds and efficiency. The Zeekr 7X allows its battery to replenish from 10% to 80% capacity in 13 to 16 minutes, depending on the specific battery variant. Its 100 kWh Long Range edition delivers a WLTP-certified driving range of up to 615 kilometers. The Zeekr 7GT Long Range extends that capability to 655 kilometers, while its all-wheel-drive variant clears the 0 to 100 km/h benchmark in 3.3 seconds.
Pricing for the European lineup starts at 35 200 eiro for the Zeekr X urban crossover, while the Zeekr 7GT begins at 46 558 eiro. All vehicles sold through the official dealer network include a 5 gadu or 100 000 km rūpnīcas garantija, with extension options available. Certain models also qualify for state co-financing programs, such as Latvia’s EKII support mechanism for private electric vehicle purchases.
Corporate Footprint and Market Strategy
“Mūsa motors Rīga”, registered in 1993 with a share capital of 539 880 eiro, operates as an authorized representative for multiple automotive brands in Latvia, including Volvo, LEVC, Renault, Dacia, and Lynk. Financial filings cited by iAuto.lv show that the company recorded a turnover of 64,486 miljoni eiro and a profit of 2,508 miljoniem eiro. Ownership of the firm is split equally between SIA “VL Invest”—wholly owned by Vitauts Tučkus—and the Estonian-registered entity “Automobilu Investicijas”.
Bukšs noted that modern consumers evaluate vehicles based on tangible value and product merit rather than country of origin. Pointing to the company’s delivery of 50 Lynk & Co vehicles during the launch of the EKII support program in June, management emphasizes that consumer confidence stems directly from vehicle performance, cabin feel, and technological execution.
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