McDonald’s Japan has officially announced the limited-time return of the “Abri-shoyu Style Egg Bacon Double Thick Beef” burger to its evening menu, according to Gourmet Watch. The menu item will be available nationwide starting August 19 and running through September 1, 2026, as part of a celebration marking four billion total sales for the popular “Samurai Mac” lineup, reported Impress Watch.
The returning burger features two thick 100% beef patties also used in the permanent “Abri-shoyu Style Double Thick Beef” and “Abri-shoyu Style Egg Bacon Thick Beef” items, layered with an egg, lettuce, smoked bacon, and white cheddar cheese, according to Gourmet Watch. The ingredients are held together in a poppy seed bun and coated with an abri-shoyu (soy sauce style) glaze that combines the richness of garlic with the sweetness of onions, reported Impress Watch.
Priced starting at 840 yen for the single item and 1140 yen for a value set, the sandwich is offered exclusively during “Yoru Mac” (Night Mac) hours, running from 5:00 p.m. until closing, or until 4:59 a.m. at 24-hour locations, according to Gourmet Watch. Pricing may vary depending on delivery services and specific store locations, noted Impress Watch.
Accompanying Promotions and Advertising Campaigns
To support the rollout, McDonald’s Japan is re-airing a television commercial featuring Samurai Mac brand ambassadors Masato Sakai and Maika Sasaki from the idol group =LOVE, according to Gourmet Watch. Alongside the broadcast advertisements, the company’s official social media channels will roll out a series of original digital videos starring Sasaki, reported Impress Watch.
Loyalty program members utilizing the “My McDonald’s Reward” platform can redeem 100 points to acquire original smartphone wallpapers featuring the campaign visuals between August 19 and September 1, according to Gourmet Watch. Additionally, a concurrent price-cut campaign reduces the cost of medium and large orders of McDonald’s French Fries to 250 yen from August 17 through August 28, reported Impress Watch.
Social Media Giveaways and Event Details
McDonald’s Japan is organizing a targeted reply campaign across X (formerly Twitter) to engage consumers during the promotion, according to Gourmet Watch. Participants who follow the official account (@McDonaldsJapan) and reply to designated promotional posts using specific hashtags can win prizes, reported Impress Watch.
The first social media event runs from 9:00 a.m. to 11:59 p.m. on August 18, utilizing the hashtag corresponding to the event, while a second campaign window operates during the same hours on August 19 using the “Abri-shoyu Style Egg Bacon Double Thick Beef Revival Festival” hashtag, according to Gourmet Watch. From each daily pool of applicants, 100 winners will be selected by random drawing to receive a 1,000-yen McCard, reported Impress Watch.
The limited-time evening offering and associated promotional campaigns conclude on September 1, 2026, according to Gourmet Watch. Readers seeking further updates on participating store locations and menu availability can check official announcements through the McDonald’s Japan digital platforms. Please share your thoughts or join the discussion in the comments below.
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