England and Great Britain Hockey have officially named Curaprox as their official oral health partner in a broad agreement designed to embed preventive dental care into elite training environments and grassroots programs alike. The partnership links the performance needs of senior and under-21 squads with the everyday wellness philosophy of the premium oral health brand, which operates under parent company Curaden.
The collaboration directly targets the physical demands placed on international hockey players, bridging the gap between standard athletic recovery and daily dental maintenance. The partnership will supply national performance squads with specialized products, educational materials, and practical guidance to help athletes manage rigorous training blocks, international travel schedules, and high-pressure competition periods without letting hygiene routines slip.
Elite Performance Environment Integration
Under the terms of the agreement, Curaprox will work directly with England and GB Hockey performance teams to establish consistent oral health practices within high-performance training hubs. Athletic schedules often involve frequent travel and competition periods.
To combat these pressures, the brand will provide players with targeted tools and expert assistance designed to fit into routines. The underlying philosophy holds that a healthy mouth contributes to a healthy body and mind.
“We are delighted to welcome Curaprox as the Official Oral Health Partner of England Hockey,” said Rich Beer, England Hockey CEO, highlighting the immediate value of the collaboration for daily player routines. “This partnership gives us a valuable opportunity to support our athletes with education, expertise and products that can make a real difference to daily routines. Oral health is an important part of overall wellbeing, and working with Curaprox will help us bring that message into our performance environment and across the wider hockey community.”
Expanding Community Reach and Grassroots Education
Beyond the senior and under-21 elite squads currently preparing for major international fixtures, the partnership is structured to impact the broader domestic hockey ecosystem. Curaprox and England Hockey plan to roll out bespoke educational content featuring senior program athletes, aiming to reach players, parents, coaches, and local clubs across the country.
Tom Alcraft, Country Manager at Curaprox UK, pointed to the timing of the agreement as the sport prepares for major global showcases, including the FIH Hockey World Cup campaigns for both the men’s and women’s national teams. Alcraft noted that the initiative seeks to address wider national conversations surrounding preventative healthcare and dental access by utilizing elite sports figures as advocates for everyday hygiene.
“We’re incredibly proud to be partnering with England Hockey at such an exciting moment for the sport, as the men’s and women’s teams prepare to compete at the FIH Hockey World Cup,” Alcraft stated, emphasizing the ambition to reach beyond elite locker rooms. “We also want this partnership to go beyond the elite teams. At a time when dental health, access to care, and prevention are such important conversations across the UK, England Hockey gives us a fantastic platform to reach communities across the country with a positive message about looking after their oral health every day.”
What Happens Next
As national performance squads ramp up preparations for upcoming international competitions, the newly minted partnership will roll out its integrated education and product supply lines across training camps. Stakeholders, clubs, and supporters can expect to see digital educational content and community outreach programs debut across official England Hockey channels as the competitive calendar progresses.
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