BeIN SPORTS Continues to Expand Basketball Coverage in France
BeIN SPORTS has solidified its position as a leading broadcaster of basketball in France, recently extending its commitment to both the NBA and international competitions. This strategic move underscores the growing popularity of the sport within the country, fueled by the rising prominence of French players on the global stage.
A Long-Standing NBA Partnership
BeIN has been the official home of the NBA in france since 2012. This partnership provides comprehensive coverage, including the highly anticipated Christmas Day games, the annual All-Star game, and every thrilling moment of the NBA Playoffs. You can also catch the intensity of the Conference Finals and the ultimate championship showdown – the NBA Finals – all on BeIN SPORTS.
The NBA recognizes France as a key market, actively showcasing the sport through annual international games held within the country.This commitment reflects the league’s appreciation for the passionate French fanbase and the increasing number of talented French athletes making their mark in the NBA. Currently, BeIN broadcasts the NBA in 23 countries worldwide.
Expanding Beyond the NBA: A FIBA Alliance
Earlier this month,BeIN France announced a significant four-year deal with FIBA,the global governing body for basketball. This agreement grants BeIN exclusive broadcasting rights to all major FIBA tournaments.
Here’s what’s included in the deal:
* The 2026 FIBA Women’s World Cup.
* the 2027 FIBA Men’s World Cup.
* Qualifying matches for both World Cups.
* Regional men’s and women’s EuroBasket tournaments, culminating in the 2029 championships.
This partnership builds on bein’s existing relationship with FIBA,having already showcased much of the EuroBasket men’s national team tournament this past august and September.
Looking Ahead to the 2025-26 Season
The NBA 2025-26 regular season is set to tip off on October 21st and will conclude on April 12th, 2026. Following the regular season, the playoffs will take place between April and May. I’ve found that consistent, high-quality coverage like this is crucial for building and maintaining fan engagement.
BeIN SPORTS’ continued investment in basketball demonstrates its dedication to delivering premium sports content to its French audience. Here’s what works best: providing fans with access to the most exciting games and tournaments, both domestically and internationally, solidifies BeIN’s position as the go-to destination for basketball enthusiasts in France.
