## The Pac-12 & The CW: A new Era for College Football Broadcasting
The landscape of college football broadcasting is undergoing a notable shift. The Pac-12 Conference has officially confirmed The CW as a primary media partner, beginning in 2026. This partnership, announced on August 28, 2025, marks a pivotal moment for the conference as it navigates a new era following substantial realignment. This isn’t simply a change of networks; it’s a strategic move with potential ripple effects across the entire college sports ecosystem. Understanding the implications of this deal – for fans, universities, and the future of college football – requires a deeper dive into the context, the players involved, and the potential outcomes.
Understanding the Pac-12’s Media rights Deal with The CW
For years, the Pac-12 struggled to secure a media rights deal commensurate with its academic prestige and athletic prowess. Previous negotiations with ESPN and other major networks faltered, leading to the conference’s dramatic restructuring. The CW partnership represents a bold, and somewhat unconventional, approach. The CW, a broadcast network primarily known for its scripted programming, is actively seeking to expand its sports portfolio.According to recent data from nielsen (August 2025),The CW’s viewership among the 18-49 demographic - a key target for college sports advertisers – has increased by 15% in the last year,making it an increasingly attractive platform.
The deal is structured to provide the Pac-12 with a platform for broader reach, particularly through over-the-air broadcasting. This is a departure from the cable-centric model that has dominated college football for decades. The CW’s accessibility – available to anyone with an antenna – could potentially attract a new audience to Pac-12 games. Though, it also presents challenges.The CW lacks the established sports infrastructure and dedicated sports programming of networks like ESPN or Fox.The success of this partnership hinges on The CW’s ability to effectively market and promote Pac-12 content.
Key Players and Timelines
Several key individuals and dates have shaped this development:
- August 28, 2025: Official announcement of the Pac-12/CW partnership.
- George Kliavkoff: Pac-12 Commissioner, instrumental in negotiating the deal.
- Dennis Miller: President of The CW Network, driving the network’s expansion into sports.
- 2026: The year the CW begins broadcasting Pac-12 games.
The timing is crucial. The 2026 launch allows The CW time to build its sports team and infrastructure. It also gives the Pac-12 time to adjust to its new media landscape and prepare for the challenges ahead. The conference’s future success depends on its ability to leverage this prospect effectively.
Impact on College Football and the Broader Media Landscape
This deal isn’t isolated; it’s part of a larger trend reshaping sports broadcasting. the rise of streaming services,cord-cutting,and changing viewership habits are forcing networks to adapt. The Pac-12’s move to The CW signals a willingness to explore alternative distribution models.
Consider the parallel situation with the Big Ten Conference’s partnership with NBC and Peacock.Both conferences are betting on the potential of reaching new audiences through non-traditional platforms. Though, the Big Ten has the benefit of NBC’s established sports presence and Peacock’s growing streaming subscriber base. The Pac-12 faces a steeper climb.
Pro Tip: Keep an eye on how The CW utilizes its digital platforms to complement its linear broadcasts. Social media engagement, streaming options, and interactive features will be critical for attracting younger viewers.
Game Day Analysis: Week 2 (August 29-30, 2025)
As of August 30, 2025, Week 2 of the college football season is already delivering compelling storylines. as highlighted on “Locked On College Football,” the Georgia Tech vs. Colorado matchup is a significant test for both programs. Georgia Tech, under Coach Brent Key, is aiming to validate the positive
