The Future of Political Talk: Will “The View” Trigger a Resurgence of the Equal Time Rule?
The Federal Communications Commission (FCC) is revisiting a decades-old regulation – the equal time rule – and its potential request to daytime talk shows like The View. This coudl dramatically reshape the landscape of political broadcasting, and understanding the history and implications is crucial. As a media law expert, I’ll break down what’s happening, why it matters to you, and what the potential consequences could be.
A History of Equal Time & How It Evolved
Originally designed to ensure fairness in political coverage, the equal time rule mandates that broadcasters provide equal prospect for all legally qualified candidates to appear on their airwaves. Though, the rule isn’t as straightforward as it truly seems.
Here’s a look at key milestones:
* 1959: The FCC first established the equal time rule,aiming to prevent broadcasters from favoring certain candidates.
* 1960s-70s: The rule faced challenges as news formats evolved.Debates were initially considered subject to the rule.
* 1975: The FCC ruled that debates were included as on-the-spot coverage of a news event.
* Later Affirmation: The Supreme Court affirmed broadcasters didn’t need to give candidates equal airtime during debates.
Over time, the FCC carved out exemptions, particularly for bona fide news programs and those offering commentary. This is where things get interesting today.
The FCC’s Power & Current Exemptions
You might be surprised to learn the FCC still possesses the authority to revoke a broadcaster’s license for “willful or repeated failure” to adhere to the equal time rule, as outlined in the 1971 Federal Election Campaign Act.
Though, the agency has consistently broadened exemptions for:
* News entertainment programs.
* Segments, interviews, and discussions considered legitimate news.
* Late-night shows, which the FCC has often considered bona fide news programs.
Furthermore, the FCC abolished the Fairness Doctrine in 1987,removing the requirement for broadcasters to present opposing viewpoints on public issues.
Why The View is Now in the Spotlight
FCC Commissioner Nathan Carr recently questioned whether The View qualifies for a news programme exemption. He noted the FCC has historically leaned towards classifying late-night shows as news,but expressed uncertainty about The View fitting that mold. This is a significant shift in thinking.
Carr’s concerns stem from recent instances, including:
* Saturday Night Live: He criticized NBC’s Saturday Night Live for featuring Vice president Kamala Harris before the 2024 election.
* Subsequent Airtime: This prompted NBC to provide airtime to Donald Trump after a NASCAR race.
* 2015 SNL Appearance: NBC was previously required to give airtime to rival GOP candidates after Trump hosted SNL in 2015.
What Could Happen If The View Loses Its Exemption?
If the FCC determines The View is not exempt from the equal time rule, the ramifications could be widespread.It could trigger a cascade of changes across the media landscape.
Consider these potential impacts:
* Increased Equal Time requests: Broadcasters could face a surge in demands from candidates







