Florence Bank Fuels Community Support with $73,520 United Way Gift & Campaign leadership
Florence,MA – Florence Bank has reaffirmed its commitment to the Franklin and Hampshire Region with a substantial $73,520 donation to the United Way of the Franklin and Hampshire Region. This impactful gift, comprised of a direct contribution of $50,000 from the bank and an extraordinary $23,520 pledged by its employees, will directly bolster critical community initiatives addressing pressing needs like food insecurity, diaper assistance, and accessible recreational opportunities. But this contribution represents more than just a financial boost; it signals a deepening partnership and a proactive approach to strengthening the local social safety net.
This generous donation arrives at a crucial time. Recent data from Feeding America (November 2025) indicates a 6.8% increase in food insecurity across Massachusetts since 2024, highlighting the growing strain on local resources. Concurrently, the National Diaper Bank Network reports a 25% rise in requests for diaper assistance nationwide, demonstrating a significant unmet need for basic necessities among families. Florence Bank’s support directly addresses these escalating challenges.
“Once again, our team members stepped up and showed how much they care about helping their fellow neighbors,” stated Matt Garrity, President and CEO of Florence Bank. “I’m humbled by their generosity and proud of their dedication to help those less blessed.” This sentiment underscores Florence Bank’s deeply ingrained culture of community involvement, a key factor in building trust and loyalty within the region.
Leading the Charge: florence Bank to Co-Chair 2026 United Way Campaign
Florence Bank’s commitment extends beyond financial support. The bank will take a leadership role in the United Way’s 2026 annual campaign, officially launched on October 9th. Matt Garrity will serve as campaign co-chair alongside Eric Mills, Vice President of Sales and Marketing at Mayhew Tools in Turners Falls.
This collaborative leadership is strategically vital. Combining Garrity’s banking expertise with Mills’ marketing acumen creates a powerful synergy to maximize campaign reach and impact. “I’m excited to be out in the community, supporting the United Way and asking organizations and individuals to join us in supporting such a great organization,” Garrity explained. ”The need in the community is real, and supporting our neighbors is integral to Florence Bank’s mission, vision, and values.”
A Bold Goal: Doubling Down on Community Impact
The United Way of the Franklin and Hampshire Region has set an ambitious fundraising goal for 2026: to surpass the $1.2 million raised in 2025 and, crucially, to encourage a “double down” effect – prompting both organizations and individuals to increase their contributions from the previous year.
“Our efforts this year are to have as many peopel double down as possible,” said Holly Martineau, United way’s Director of Development. “We’re trying to do as much as we can as an organization to support our partners in the community who do so much for individuals in need. Our partners are being asked to do so much more with much less. The social safety net is diminishing every day.”
This call to action reflects a growing awareness of the increasing demands placed on local non-profits. A recent study by the Massachusetts Nonprofit Network (October 2025) revealed that 78% of Massachusetts nonprofits reported an increase in demand for services while simultaneously facing challenges in securing funding and volunteer support.
Geoff Naunheim, Executive Director of the United Way of the Franklin and Hampshire Region, believes Florence Bank’s leadership will inspire others. “It’s early in the campaign, but we’re already seeing an increase in employee giving,” Naunheim noted. “People know it’s a hard time. They’re helping us support a healthier, more resilient community.”
How You can definitely help: Consider increasing your own charitable giving this year. Even a small increase can make a significant difference. Visit the United Way of the Franklin and Hampshire Region website (https://www.uwfm.org/) to learn more about their initiatives and how to contribute.
Evergreen Insights: The Power of Local Banking & Community Investment
Florence Bank’s consistent support of the united Way exemplifies the vital role local banks play in fostering thriving communities. Unlike large national institutions, community banks are deeply rooted in the areas they serve, prioritizing local needs and reinvesting in the local economy. This commitment translates into tangible benefits, including increased access to financial resources for local non-profits, support for small businesses, and a stronger overall
