The Genesis Invitational, a cornerstone event on the PGA TOUR and a fixture in the world of professional golf, has secured its future through 2030 thanks to a renewed commitment from its title sponsor, Genesis Motor. This extension solidifies a partnership that began in 2016, transforming the historic Los Angeles Open into one of the sport’s most prestigious and commercially successful tournaments. The continued sponsorship underscores Genesis’s dedication to elevating the game of golf and providing a platform for the world’s best players to compete at the iconic Riviera Country Club in Pacific Palisades, California.
Hosted by golfing legend Tiger Woods, The Genesis Invitational holds a unique position on the PGA Tour calendar as an invitational event, attracting a limited but elite field of competitors. This exclusivity, combined with its elevated FedExCup points allocation and extensive global broadcast coverage, distinguishes it from many other tournaments. The partnership between Genesis and the PGA TOUR has not only enhanced the tournament’s prestige but has also contributed significantly to the growth of the sport, attracting novel fans and fostering a deeper appreciation for the game.
A Decade of Partnership and Growth
Genesis first assumed title sponsorship of the tournament in 2016, rebranding the long-standing Los Angeles Open. Since then, the event has experienced a significant surge in stature, consistently drawing top-ranked golfers and generating substantial interest from both domestic and international audiences. The Hyundai Motor Group’s luxury division recognized the potential of aligning its brand with a prestigious sporting event and the investment has demonstrably paid off, enhancing Genesis’s visibility and solidifying its position within the luxury automotive market. The tournament’s success is a testament to the synergy between a world-class sporting event and a luxury brand committed to excellence.
PGA TOUR CEO Brian Rolapp expressed his enthusiasm for the continued partnership, stating, “The PGA TOUR is proud to continue our growing relationship with Genesis and appreciates its continued support of The Genesis Invitational, a legacy event on our schedule that annually tests the world’s best players. As The Genesis Invitational makes its much-anticipated return to Pacific Palisades, this year marks the ideal moment to affirm Genesis’ support of this historic event.” This sentiment highlights the importance of the tournament to the PGA TOUR and the value placed on Genesis’s ongoing commitment.
Tiger Woods and the TGR Foundation
The involvement of Tiger Woods as the tournament host adds another layer of prestige and appeal to The Genesis Invitational. Woods’s presence draws significant media attention and fan engagement, further elevating the event’s profile. Beyond his role as host, Woods’s foundation, the TGR Foundation, also benefits from the partnership. The TGR Foundation, dedicated to empowering students through education, receives support from the tournament, allowing it to expand its reach and impact. Woods himself acknowledged the importance of the partnership, saying, “I’d like to thank Genesis for their renewed commitment to The Genesis Invitational. Together with Genesis, we have found new ways to elevate this tournament over the past decade. We are grateful to Genesis for their continued partnership and support of the tournament and TGR Foundation.”
A Vision for the Future
Hyundai Motor Group Executive Chair Euisun Chung emphasized the alignment between the tournament and the Genesis brand, stating, “We are proud to extend our partnership with the PGA TOUR, Tiger Woods and TGR Foundation, and to continue the journey of The Genesis Invitational through 2030. The Genesis Invitational represents the values of integrity, respect and excellence that define both the sport of golf and the Genesis brand. As we celebrate the tournament’s 100th playing, this milestone marks a century of progress for the championship. Together with our partners, Genesis remains committed to elevating this historic tournament and to creating lasting value not only for the game, but also for our communities and future generations.” This statement underscores the long-term vision for the tournament and the commitment to its continued success.
Centennial Celebration and Olympic Legacy
The 2026 edition of The Genesis Invitational will be particularly significant as it marks the tournament’s 100th playing, a remarkable milestone in its rich history. The event, originally staged in 1926, has evolved over the decades, but its commitment to showcasing the world’s best golfers has remained constant. The 2025 edition was temporarily relocated to San Diego due to wildfires impacting the Greater Los Angeles area, but the tournament is slated to return to its traditional home at Riviera Country Club in 2026. Genesis renews as title partner of The Genesis Invitational.
Adding to the excitement, Riviera Country Club is also preparing to host the golf competition during the Los Angeles 2028 Olympic Games. This will further amplify the club’s profile and enhance the global visibility associated with The Genesis Invitational and its title partner. The Olympic connection is expected to attract even more international attention to the tournament, solidifying its position as a premier event in the world of golf.
Impact on the PGA TOUR and Luxury Branding
The renewal of the Genesis sponsorship provides stability within the evolving landscape of professional golf. In a period marked by shifts in player allegiances and tour structures, the continued commitment from Genesis offers a reassuring sign of support for the PGA TOUR. For Genesis, the partnership represents a strategic investment in premium global sports properties, aligning the brand with the values of excellence, integrity, and prestige associated with the sport. The tournament’s reduced-field format, elevated FedExCup points, and worldwide broadcast distribution further reinforce its status as a cornerstone event on the PGA TOUR calendar.
Sweden’s Ludvig Åberg is currently slated to defend his title at the centennial edition in 2026, promising a thrilling competition among the world’s top golfers. How to Watch the 2026 Genesis Invitational Live Online.
The Genesis Invitational’s enduring success is a testament to the power of strategic partnerships and a shared commitment to excellence. As the tournament approaches its centennial celebration and prepares to welcome the world for the 2028 Olympic Games, it stands as a shining example of how a sporting event can evolve and thrive whereas remaining true to its core values.
The next key date for the Genesis Invitational is the commencement of ticket sales for the 2026 centennial tournament, expected to be announced in the coming months. Fans and golf enthusiasts are encouraged to visit the official PGA TOUR website for updates and information on how to secure their place at this historic event. Stay tuned for further announcements regarding the player field and any special events planned to commemorate the tournament’s 100th anniversary.
What are your thoughts on the continued partnership between Genesis and the PGA TOUR? Share your comments below and let us know what you’re most looking forward to at the 2026 Genesis Invitational!
