Okay, here’s a breakdown of the article, summarizing the key information about Smappen:
Smappen: A Toulouse-Based Geolocation Startup on the Rise
What is Smappen?
* Smappen is a Toulouse-based startup that democratizes geolocational marketing.It provides an online platform for mapping and analyzing geographic data to help businesses optimize their strategies.
* The platform helps businesses create, manage, and analyse trade areas based on criteria like travel time, distance, demographics, and competitor presence.
* It uses public data sources like INSEE (French National Institute of Statistics and Economic Studies).
Key Achievements & Growth:
* Revenue: Reached €3 million in annual recurring revenue (ARR).
* Customers: Over 1,230 clients worldwide.
* Client Base: serves both large franchise networks (Auchan, Marie Blachère, The Body Shop, Tesla) and independent businesses across various sectors (automotive, food distribution, wellness, personal services).
* Market Share: 51.7% of it’s customer base is in France (around 640 companies).
* International Expansion: Rapidly growing international presence in Belgium, the UK, the US (with an office in Florida), and Canada (newly opened in early 2026).
* US Growth: the US market now represents nearly 30% of revenue, with a goal to reach 50% in the coming years.
Future Plans:
* Continued International Expansion: Focus on growth in strategic markets like canada.
* product Progress: Expanding the platform’s capabilities beyond site selection to include support for sales force deployment and organization.
* Controlled Growth: The company is aiming for “controlled growth” as it expands.
Founders:
* Dan Faudemer: Former automotive engineer.
* Laurent Leclerc: Former sales engineer.
Origins:
* Founded in 2018 in Toulouse.
* Initially incubated at Nubbo (a regional incubator).
In essence, Smappen is a prosperous French startup making sophisticated geolocation marketing tools accessible to a wider range of businesses, and it’s experiencing significant growth, notably in international markets.
