globo Bolsters Global Presence with Hit Series and Strategic Licensing
Globo, a leading Brazilian media company, is experiencing significant success with its content internationally, fueled by strong sales, popular streaming series, and innovative branded content integrations. The company showcased its latest offerings at mipcom, highlighting a commitment to quality storytelling and diverse business models.
Expanding Reach Through Key Partnerships
Recently, Globo secured licensing agreements with Telefe, a top Argentine network, for two popular titles: “all the Flowers” and “Xuxa, the Documentary.” These deals demonstrate the growing demand for Brazilian content in Latin America and beyond.
“Perfect days” Captivates globoplay Viewers
Globoplay, Globo’s streaming platform, has seen a surge in viewership with its original series, ”Perfect Days.” this abduction thriller, produced by anonymous Content Brazil, quickly became the most-watched original series on the platform, regardless of nationality, as its summer premiere. It was also recognized by Variety as a must-See TV title for Mipcom.
“Anything Goes” Dominates Primetime and Captures Audience Attention
Globo’s remake of the 1980s telenovela hit, “Anything goes,” is achieving remarkable success in Brazil. The series garnered a 56% audience share during a pivotal moment – the murder of the main villain. Furthermore, it stands as Globo’s highest-rated primetime telenovela, attracting significant brand partnerships.
Strategic Brand Integration Drives Revenue
“Anything Goes” boasts an impressive 16 brand integrations, including major names like BYD, Corona, Uber, Amazon, Paramount, and L’Oréal. These collaborations resulted in 76 branded content actions, showcasing Globo’s ability to seamlessly integrate advertising into compelling narratives.
A Commitment to Storytelling and Diversity
Globo emphasizes its dedication to crafting stories that resonate with diverse audiences. The company’s leadership stresses the importance of representing Brazilian values – happiness, hard work, creativity, strength, and optimism – through its content.
adapting to Evolving Business Models
You’ll find Globo is embracing a multifaceted approach to content distribution. They are actively pursuing finished content sales, scripted and unscripted format licensing, and co-production opportunities. This flexibility allows them to reach a wider audience and adapt to the changing media landscape.
Looking Ahead
Globo continues to prioritize responsible storytelling that connects with viewers on an emotional level. They are committed to delivering high-quality content that reflects the richness and diversity of Brazilian culture. Expect further announcements and exciting developments from Globo as they expand their global footprint.
