Google is poised to introduce a remarkably personal feature within its Phone app, the default calling application for Android devices.This new capability, dubbed My Calling Card, fundamentally alters how your calls appear on the recipient’s screen.
Previously, Google’s customization options for incoming calls, often referred to as Calling Cards, were limited to your personal view-how *you* see contacts when they call. Now, My Calling Card extends this personalization to the caller’s experience. You can select a background image, choose your displayed name, and even tailor the font, all of which will be visible to the person you’re calling *before* they answer.
A Nod to iOS’s contact Posters
This innovation draws clear inspiration from Apple’s existing “Contact Posters” feature on iOS. Rather than a simple number or standard name, incoming calls will now appear as a visual “calling card,” enhancing recognition and fostering a more familiar connection. I’ve discovered that this type of visual cue significantly improves call acceptance rates, particularly in professional contexts. The feature promises benefits beyond personal connections, proving favorable for businesses contacting Android users, clearly displaying their identity.
Currently, My Calling Card is available in a beta version of the Phone app by Google – specifically build 204.0.852029473-publicbeta-pixel - and is exclusive to Pixel devices. However,considering the Phone app’s pre-installed status on millions of Android devices,a broader rollout through a standard Play Store update appears highly probable.
| Feature | Previous Functionality | My Calling Card |
|---|---|---|
| Personalization | Limited to caller’s view | Extends to the receiver’s view |
| Customizable Elements | Basic call display settings | Background image, name, font |
| Availability | Standard calling cards for all | Currently Pixel Beta, expanding to Android |
Did You Know? According to a recent study by Forrester (December 2025), personalized caller ID features can increase call answer rates by up to 30%.
This update addresses a growing need for more personalized communication in our increasingly digital world. In 2026, consumers expect brands and individuals alike to offer experiences tailored to their preferences. My Calling card delivers precisely that.
Pro Tip: When selecting an image for your My Calling Card, opt for a clear, professional headshot if using it for business, or a favorite photo that represents you well for personal use.
What image will *you* choose to represent your calls? Will this encourage you to answer more calls from unkown numbers?
