Haier Launches 100″ S90 Series QLED TV: A Deep Dive for Enthusiasts
Haier has officially entered the premium large-format TV market with the release of its S90 Series 100″ QLED television. This new offering aims to deliver a cinematic experience directly to your living room, blending remarkable picture quality with features geared towards both casual viewers and dedicated gamers. Let’s explore what makes this TV stand out.
Immersive Visual Experience
The centerpiece of the S90 Series is, of course, its expansive 100-inch QLED display. It boasts a peak brightness of 1,000 nits, ensuring vibrant highlights and a compelling image even in well-lit rooms. Furthermore, a 10,000,000:1 contrast ratio promises deep blacks and remarkable detail.
Here’s a breakdown of key display features:
* Wide Viewing Angle: Enjoy consistent picture quality from virtually any seat in the room with a 178° viewing angle.
* Reduced Motion Blur: Fast-paced action sequences and sports broadcasts will appear clearer thanks to technology minimizing motion blur.
* Anti-Glare Coating: Say goodbye to distracting reflections with the integrated anti-glare coating.
* Eye Comfort+: Protect your eyes during extended viewing sessions with features designed to reduce strain.
* AI Ambient Sensing: The TV intelligently adjusts brightness and color temperature based on your room’s lighting conditions.
Powering the Picture: AI Ultra Sense processor
under the hood, Haier’s AI Ultra Sense processor works tirelessly to optimize the picture.It dynamically fine-tunes color, contrast, and depth, delivering a more realistic and immersive viewing experience. This processor is key to unlocking the full potential of the QLED panel.
Audio Performance
The S90 Series includes a 2.1 channel speaker system,promising richer and more immersive audio. While specific output wattage hasn’t been disclosed,the configuration suggests a step up from standard TV audio.
Gaming Features: A Win for Enthusiasts
Gamers will appreciate the dedicated features built into the S90 series. An AI-powered Game Mode unlocks a blistering 240Hz refresh rate (with 120Hz and 60Hz options also available) for incredibly smooth gameplay.
Additional gaming-centric features include:
* Variable Refresh Rate (VRR): Eliminates screen tearing and stuttering for a fluid gaming experience.
* Auto Low Latency Mode (ALLM): Minimizes input lag, giving you a competitive edge in fast-paced games.
Smart Features & Software
The television runs on Google TV,providing seamless access to a vast library of apps through the Google Play store. You’ll also benefit from the convenience of the Google Assistant,allowing for voice control and smart home integration.
Pricing and Availability
The Haier S90 QLED TV is available for purchase starting September 26, 2025, with a starting price of Rs.3,22,990. Expect the 100-inch model to be priced higher than this entry point. Haier is also offering a comprehensive three-year warranty for peace of mind.
This launch positions Haier as a serious contender in the growing market for large-screen,high-performance televisions. The S90 Series combines impressive specifications with smart features and a commitment to quality, making it a compelling option for those seeking a premium home entertainment experience.

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