InCred Financial services Raids the Kabaddi Arena: A Strategic Play for indias Heartland
InCred Financial Services is making a bold move beyond the cricket pitch,entering the high-octane world of the Pro Kabaddi League (PKL). This debut partnership, announced ahead of Season 12, positions InCred as an associate partner for both the Jaipur Pink Panthers and the Gujarat Giants. But this isn’t just about brand visibility; it’s a calculated strategy to tap into the pulse of a rapidly growing sport and connect with a uniquely Indian audience.
From Village Akharas to Prime-Time Spectacle: The Rise of Kabaddi
Kabaddi’s journey is remarkable. Once confined to rural akharas (wrestling grounds), it has exploded into India’s second most-watched sports league, surpassed only by cricket. This conversion presents a golden opportunity for brands seeking to resonate with a diverse demographic, spanning both bustling metropolitan centers and the heartland of India.
InCred recognizes this potential. Founder & CEO, Bhupinder Singh, emphasizes the sport’s deep cultural roots, stating, “Kabaddi holds a meaningful place in India’s sporting heritage… a powerful platform uniting a diverse India.” This isn’t simply sponsorship; it’s an alignment with a sport that embodies the nation’s spirit.
Why kabaddi? InCred’s Strategic Rationale
The decision to partner with PKL isn’t arbitrary. incred Finance, a rapidly expanding financial services firm with over 140 branches, is actively seeking to build brand equity in markets poised for significant growth. Kabaddi, with its inherent values of resilience, teamwork, and community, mirrors InCred’s own corporate ethos.Radhika Zingade, Group head – Marketing at InCred, highlights the scale of the opportunity. “With more than 3 crore viewers anticipated this season,” she notes, “we are excited to mark our first association with the Pro Kabaddi League.” This partnership allows InCred to engage a large, young, and aspirational audience – a demographic crucial for long-term growth.
Beyond jersey Logos: A 360-Degree PKL Integration
InCred’s involvement extends beyond simple logo placement. expect to see prominent InCred branding on team jerseys, within stadium environments, and across all digital platforms associated with the Jaipur Pink Panthers and Gujarat Giants. This extensive integration ensures maximum visibility and brand recall throughout the season.
The league’s schedule – spanning cities like Vizag, Jaipur, Chennai, and Delhi – further amplifies InCred’s reach, providing a geographically diverse platform to connect with potential customers. This isn’t a fleeting campaign; it’s a strategic investment designed to deliver sustained value.
The Broader Implications: A Shift in Sports Sponsorship
InCred’s foray into kabaddi signals a broader trend in Indian sports sponsorship. Brands are increasingly recognizing the value of investing in indigenous sports that boast massive grassroots followings. This move demonstrates a sophisticated understanding of the Indian consumer and a willingness to move beyond conventional marketing channels.
Evergreen Insights: The Future of Sports Sponsorship in India
the success of the pro Kabaddi League demonstrates the immense potential of homegrown sports. Expect to see more brands diversifying their sponsorship portfolios to include sports like kho-kho, wrestling, and even emerging esports titles. The key will be identifying sports that resonate with specific target demographics and offer authentic opportunities for brand integration. This shift represents a move towards more localized and culturally relevant marketing strategies, fostering deeper connections with Indian consumers.
Frequently Asked Questions: InCred & Pro Kabaddi League
1. What is InCred Financial services’ role in the Pro Kabaddi League?
InCred Financial Services is an associate partner for both the Jaipur Pink Panthers and Gujarat Giants in PKL Season 12, with branding appearing on jerseys, in-stadium, and digitally.
2. Why did InCred choose to sponsor Pro Kabaddi League teams?
InCred sees PKL as a powerful platform to connect with a large, young, and aspirational audience in India’s heartland, aligning with the sport’s values of resilience and teamwork.3. How many viewers are expected to watch Pro Kabaddi League Season 12?
Over 30 million viewers are anticipated for PKL Season 12, providing significant exposure for InCred’s brand.
4. What types of financial services does InCred offer?
InCred Finance provides a range of services including personal loans, MSME financing,
