Understanding and implementing effective website tracking and user engagement tools is crucial for optimizing your digital strategy. Let’s explore how to integrate tools like Google Tag Manager, Facebook Pixel, and Survicate to gain valuable insights into your audience and improve their experience.
First, it’s important to determine your user’s subscription status and geolocation. This data allows for personalized experiences and targeted marketing efforts. Typically, this involves checking for a primeuserstatus variable and utilizing the window?.geoinfo?.CountryCode to identify the user’s location, defaulting to ‘IN’ if unavailable.
Next, you can leverage visitor traits through platforms like Survicate.Specifically, toiusersubscriptionstatus and toiusergeolocation are set using w.sva.setVisitorTraits. This ensures that your analytics and engagement tools have a thorough understanding of each visitor.
If Survicate is already initialized (w.sva && w.sva.setVisitorTraits),the setAttributes function is called immediately. Or else, an event listener is added to trigger setAttributes once Survicate is fully loaded (“SurvicateReady“). This ensures that the traits are set regardless of loading order.
Subsequently, the Survicate JavaScript is dynamically loaded into your webpage. A script tag is created, its src attribute set to the Survicate workspace URL, and it’s inserted before the first existing script tag. This asynchronous loading prevents it from blocking page rendering.
Now, let’s discuss integrating event tracking based on campaign configurations. I’ve found that a conditional approach is best. If campaign settings are readily available (toiplussitesettings with isFBCampaignActive and isGoogleCampaignActive), the corresponding event loading functions (loadGtagEvents and loadFBEvents) are called directly.However, if these settings aren’t immediately available, a request is made to a Jarvis URL to fetch them. This URL provides site settings, including campaign flags and allowed Survicate sections. Here’s what works best: using getFromClient to retrieve this configuration.
Once the configuration is retrieved,the appropriate events are loaded. The allowedSurvicateSections are determined based on whether the user is a prime subscriber (isPrimeUserLayout). Prime users may have access to different Survicate sections than standard users.Furthermore, consider the importance of dynamically adjusting Survicate sections based on user status. For prime users, config?.allowedSurvicatePrimeSections is used, while standard users receive config?.allowedSurvicateSections.This level of personalization can substantially improve engagement.
remember that asynchronous loading is key to maintaining a fast and responsive website. By loading scripts like Survicate asynchronously,you prevent them from blocking the rendering of your page,improving the user experience. This approach ensures a seamless experience for your visitors while maximizing the effectiveness of your tracking and engagement tools.
