storytelling for Social Change: The impact + Profit 25 Conference Explores How narratives Drive Progress
The power of story is undeniable. It shapes our understanding of the world, influences our beliefs, and, crucially, can be a powerful catalyst for social change. The third annual Impact + Profit conference, taking place December 4-5, is dedicated to exploring this very dynamic - how compelling narratives can not only generate profit but also drive measurable, positive impact on society.
Presented with the support of the Golden Globe Foundation and Hollywood, Health & Society, this year’s conference promises a robust exploration of the intersection between entertainment, social responsibility, and real-world outcomes. It’s a space for creators,funders,and changemakers to connect,collaborate,and strategize on how to leverage storytelling for good.
A Focus on Integrity, Portrayal, and Measurable Results
The conference agenda is packed with insightful panels addressing critical issues. A key theme is media integrity, with a session dedicated to “Freedom of the Press Under the Current Administration.” This discussion, presented by the Golden Globe Foundation, will feature journalists and advocates working to defend truth and a free press - cornerstones of a healthy democracy.
Another vital area of focus is authentic representation. The panel “Redefining Native Americans in Media: Progress, Visibility & Authenticity” will showcase the work of Native American artists and advocates who are actively reshaping narratives both on and off screen. This is a crucial conversation as audiences increasingly demand stories that reflect the diversity of lived experiences.
Beyond representation, the conference delves into specific social issues. “Moving Mental Health Out of the Shadows” will tackle the persistent stigma surrounding mental health, exploring how media can normalize conversations and connect individuals with vital resources.
The Power of Authentic Storytelling: A Case Study with The pitt
The conference also highlights examples of impactful storytelling in action.A session dedicated to the television series The Pitt will explore how the show integrates real-world social and structural issues into its narratives. Developed with guidance from Hollywood,Health & Society,The Pitt demonstrates the power of grounding storytelling in research and lived experience to illuminate systemic inequities in healthcare.
This focus on authenticity is paramount. Simply telling a story isn’t enough; it must be rooted in truth and informed by the communities it represents.
Measuring Impact: From Intention to outcomes
A meaningful challenge in social impact entertainment is demonstrating tangible results. The session “Defining and Measuring impact: Insights from the SIE Academia Report” directly addresses this, exploring new research and emerging tools for strengthening accountability, transparency, and measurable outcomes. How can we move beyond good intentions and prove that storytelling is actually making a difference? This session aims to provide concrete answers.
A Collaborative Approach to Building a Better Future
“Impact + Profit is about community coming together at a time that frequently enough feels like chaos,” says conference organizer Nix. “We’re bringing creators,funders and changemakers into one space to explore how stories rooted in truth,empathy and shared purpose can help rebuild trust and drive meaningful change.”
This sentiment is echoed by Debora B. Freitas López, executive director of the Johns Hopkins Center for Communication Programs, who emphasizes the importance of evidence-based communication. “Our shared goal is to ensure that evidence-based communication continues to shape healthier, more equitable societies – both on-screen and off.”
Learn more and Join the Conversation
The Impact + Profit 25 conference represents a vital opportunity for anyone interested in the power of storytelling to drive social progress. Additional speakers and sessions will be announced in the coming weeks.
For more information and to register, visit www.conference.siesociety.org.
This conference isn’t just about discussing the potential of impact storytelling; it’s about building a community dedicated to realizing that potential and creating a more just and equitable world,one story at a time.
