Understanding and implementing effective website tracking and user engagement tools is crucial for optimizing yoru digital strategy.Let’s explore how to integrate tools like Google Tag Manager, Facebook Pixel, and Survicate to gain valuable insights into your audience and improve their experience.
First, it’s important to determine your user’s subscription status and geolocation. This information allows for personalized experiences and targeted marketing efforts. Typically, this involves checking for a window?.geoinfo?.CountryCode and defaulting to ‘IN’ if unavailable.
Next,you can leverage visitor traits through platforms like Survicate. Specifically, w.sva.setVisitorTraits allows you to send data regarding user subscription status (toiusersubscriptionstatus) and geolocation (toiusergeolocation).
However,Survicate integration requires a bit of finesse. If the sva object and setVisitorTraits function are promptly available, you can proceed with setting attributes directly. Otherwise, you should listen for a “SurvicateReady” event to ensure the platform is fully loaded before attempting to set these traits.
To load the Survicate script, a dynamic script tag is created and inserted into the document. This script, sourced from https://survey.survicate.com/workspaces/0be6ae9845d14a7c8ff08a7a00bd9b21/websurveys.js, is set to load asynchronously for optimal page performance.Now, let’s discuss event tracking. I’ve found that a conditional approach is best. If configuration details are readily available-specifically, settings related to Facebook and Google campaign activity-you can directly load the relevant event tracking scripts.
If these configurations aren’t immediately accessible, a request to a Jarvis URL (https://jarvis.indiatimes.com/v1/feeds/toiplus/sitesettings/643526e21443833f0c454615?db_env=published) is made to retrieve them. This ensures that your tracking is always up-to-date.
Here’s what works best for handling different user segments:
Prime Users: Utilize a dedicated set of Survicate sections (allowedSurvicatePrimeSections) tailored to their experience. Standard Users: Employ a different set of sections (allowedSurvicateSections) designed for a broader audience.
Afterward, Google Tag Manager (Gtag) and Facebook pixel events are loaded based on the retrieved configuration. This ensures that you’re only tracking campaigns that are currently active.
the Survicate JavaScript file is loaded,passing the appropriate allowed sections for surveys. This allows you to gather targeted feedback from your users.
To summarize,a robust implementation involves:
- Dynamic Configuration: Fetching settings from a central source (like Jarvis) to ensure flexibility.
- Conditional Loading: Loading tracking scripts only when necessary, based on configuration settings.
- User Segmentation: Tailoring the user experience and tracking based on subscription status and other relevant factors.
- asynchronous Loading: Prioritizing page performance by loading scripts asynchronously.
By following these steps, you can create a thorough tracking and engagement strategy that provides valuable insights into your audience and helps you optimize your website for success.Remember, consistent monitoring and refinement are key to maximizing the effectiveness of these tools.
