Hawaiian Airlines Faces Backlash Over Surfboard Policies - Again
Hawaiian Airlines is once again under fire for its policies regarding surfboard transport, sparking a new wave of criticism from the surfing community. Recent online commentary highlights a perceived disconnect between the airline’s sponsorship of surfing events and its restrictions on carrying surfboards. This isn’t the first time the airline has faced such scrutiny,and the timing – following a recent acquisition – adds another layer to the controversy.
The Core of the Complaint
the current dispute centers around the airline’s fees and limitations for transporting longboards, specifically on inter-island flights. A video circulating online features a surfer directly addressing Hawaiian Airlines, pointing out the apparent contradiction. He notes the airline’s prominent support of longboarding through sponsorships like Zeke lau’s appearances in advertisements and the duke Ocean Fest.
He questions the logic of supporting the sport while concurrently making it difficult and costly for surfers to travel with their boards. The core argument is that the airline profits from surfboard transport fees, even when denying boarders the opportunity to bring their boards on planes.
A History of Friction
This situation echoes past concerns raised by professional surfer billy Kemper. Previously, Kemper publicly criticized Hawaiian Airlines’ high board bag fees, prompting meaningful backlash and ultimately leading to a policy change. However,the current issues suggest those changes weren’t extensive enough.
Now, with Hawaiian Airlines recently acquired by Alaskan Airlines – an airline generally known for more surfer-pleasant board bag policies – the timing of this renewed criticism is notably sensitive. You can expect this to create a public relations challenge for the newly combined company.
Why This Matters to You
If you’re a surfer planning a trip to Hawaii, understanding these policies is crucial. Unexpected fees and restrictions can substantially impact your travel budget and possibly disrupt your surf trip. Here’s what you need to consider:
* Inter-island travel: This is where the most significant issues seem to lie, with higher fees and stricter limitations.
* Board size and type: Restrictions may vary depending on the length and type of your surfboard.
* Potential for changes: Given the recent attention, policies could evolve, so staying updated is essential.
What’s Next?
the current situation underscores the need for Hawaiian Airlines to revisit its surfboard transport policies. A more consistent and accommodating approach would not only appease the surfing community but also align with the airline’s image as a supporter of the sport.
Ultimately, a review and adjustment of these policies could save the airline future headaches and foster a more positive relationship with its surfing clientele. It’s a situation where a little flexibility could go a long way.
Related: Kelly Slater, Billy Kemper Scold Airlines for Poor Treatment of Surfboards
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