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Critically important changes are underway in the Indonesian automotive landscape, specifically concerning the Kia brand. As of January 14, 2026, the role of official distributor has transitioned from Kreta Indo Artha, a subsidiary of Indomobil, to Kia Sales Indonesia.
this shift signifies a new chapter for kia in Indonesia, with Kia Sales indonesia now assuming full responsibility for sales, marketing, and brand progress activities.The previous distributor, PT Kreta Indo Artha, took the reins in 2019, succeeding Kia Mobil Indonesia. While Indomobil has yet to release an official statement regarding the nature of their ongoing partnership, the emergence of Kia Sales Indonesia in recent official communications strongly suggests a restructuring of Kia’s management within the country.
A New Era for Kia in Indonesia
According to Bayu Riyanto, Managing Director of Kia Sales Indonesia, Kia believes that brand sustainability is built through consistency, trust, and the ability to continuously adapt to market needs.
This statement underscores the company’s commitment to long-term growth and responsiveness to the evolving demands of Indonesian consumers.
This isn’t simply a rebranding exercise; it’s a strategic realignment. Today’s car buyers are increasingly discerning, evaluating vehicles not onyl on their features but also on the overall ownership experience, including after-sales service. Kia is proactively preparing for this new reality by establishing a more structurally sound framework to address industry challenges.
A more integrated management structure is expected to expedite decision-making processes and enable quicker adaptation to Indonesia’s dynamic market conditions. The automotive industry is currently undergoing a massive transformation, driven by sustainability and the rise of electric vehicles, and Kia aims to be at the forefront of this change.
