## Immerse Yourself in Seoul: Teh Grand Korean Festival in Delhi – A 2025 Guide
The burgeoning fascination with Korean culture, or Hallyu
, continues to sweep across India, and nowhere is this more evident than in Delhi. From the increasing enrollment in Korean language courses – a 45% rise in registrations reported by the King Sejong Institute of Korea in India over the last year (november 2024 – November 2025) – to the widespread popularity of K-pop dance workshops, the Indian capital is demonstrably captivated by all things Korean. Now, this enthusiasm culminates in a landmark event: India’s largest Korean culture and business festival, scheduled to unfold from November 14th to 16th in New Delhi. This isn’t merely an event; it’s a extensive immersion into the heart of Seoul, promising to engage over 100,000 attendees with an authentic and vibrant experience.
This festival represents a important moment in Indo-Korean relations, fostering not only cultural exchange but also exploring potential business collaborations. As of October 2025, trade between India and South Korea has reached $26.4 billion, with a projected increase of 15% by the end of the fiscal year, according to data from the Korea International Trade Association (KITA). The festival aims to capitalize on this momentum, providing a platform for businesses to connect and explore opportunities.
Did You Know? The term “hallyu,” meaning “Korean Wave,” was first coined by chinese media in the early 2000s to describe the growing popularity of korean pop culture in East Asia.
### A Journey Through the Streets of Seoul in Delhi
The festival’s organizers have meticulously recreated the atmosphere of Seoul within the event venue, transforming it into eight distinct Korean streets. each street will be dedicated to a specific facet of Korean life, offering a multi-sensory experience for visitors. Imagine strolling through a vibrant Myeongdong
street, renowned for its cosmetics and fashion, or savoring authentic street food in a recreation of Namdaemun Market
. The event promises a detailed and immersive experience, going beyond superficial representations of Korean culture.
Here’s a breakdown of what attendees can expect:
- Food Street: A culinary adventure featuring traditional Korean dishes like kimchi, bibimbap, bulgogi, and tteokbokki, prepared by both Korean chefs and Indian restaurants specializing in Korean cuisine.
- Fashion Street: Showcasing the latest trends in Korean fashion, from streetwear to traditional hanboks, with opportunities to purchase clothing and accessories.
- Beauty Street: Dedicated to K-beauty, offering skincare products, makeup demonstrations, and consultations with beauty experts. The Korean skincare market is currently valued at $7.8 billion (as of Q3 2025) and is projected to grow by 8% annually.
- Music Street: Live performances by K-pop artists, traditional Korean music ensembles, and emerging Indian artists influenced by Korean sounds.
- Drama & Film Street: Screenings of popular Korean dramas and films, providing a glimpse into the world of Korean storytelling.
- Traditional arts & Crafts street: Demonstrations of traditional Korean crafts like pottery, calligraphy, and hanji (Korean paper) making, with workshops for visitors to participate.
- Business & Innovation Street: A dedicated space for Korean companies to showcase their products and services, and for Indian businesses to explore potential partnerships.
- Interactive Zone: Offering immersive experiences like VR tours of Korea, language learning sessions, and K-pop dance workshops.
Pro Tip: Download a Korean translation app before attending the festival to enhance your interactions with vendors and performers. Papago and Naver Dictionary are excellent choices.
### beyond Entertainment: The Business Dimension of the Festival
While the cultural aspect of the festival is undoubtedly a major draw, the event also serves as a crucial platform for strengthening economic ties between India and South Korea. The Business & Innovation Street
will host a series of seminars, workshops, and networking events designed to facilitate collaboration between companies from both countries. Focus areas
